LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…
N/A
Meta Business Suite
Score 7.5 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
N/A
Pricing
LinkedIn Marketing Solutions
Meta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Marketing Solutions
Meta Business Suite
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
LinkedIn Marketing Solutions
Meta Business Suite
Considered Both Products
LinkedIn Marketing Solutions
Verified User
Manager
Chose LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is better suited for our B2B use cases while Meta is used and runs better for B2C use cases.
Targeting by job role, company size, geography yields better results for our marketing use cases and campaigns. If you are considering promoting for B2B go …
There is no cost to create a business account and get access to the Campaign Manager platform, so from a price perspective, this is a competitive advantage for LinkedIn Marketing Solutions compared to other platforms like Bombora or Terminus, which have technology licenses …
LinkedIn ads CPC is typically higher than Facebook ads and can be higher than Google Ads depending on who you are targeting. I've found IT and CEOs to be the most expensive targets on LinkedIn.
LinkedIn Marketing Solutions is the best option for B2B audience. The other platforms are not as beneficial considering that LinkedIn is made specially for business profiles. I would go with LinkedIn if I want to target B2B clients.
LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more …
Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers.
Lead volume - other platforms tend to produce more form submissions
When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving …
Facebook for Business revolves a lot around building build brand awareness, but we have not had much luck with conversions. LinkedIn Marketing Solutions seems more aligned with our goals of growing our customer lists. Furthermore, Facebook for Business's platform for marketers …
While LinkedIn may have the smallest potential audience & the highest relative costs, the platform tremendous potential for growing your audience, getting leads & building credibility/authority with your target market. However, to effectively do this, the content has to provide …
LinkedIn Marketing Solutions offers more powerful targeting capabilities than other ad platforms in the space. We are able to target by company, job title, job level, company size etc. which you cannot do accurately on competitor ad platforms like Facebook or Google Ads. Some …
LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are …
I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
I rank Linkedin Marketing Solutions below Facebook for Business, as well as Google AdWords and Analytics. You get a much deeper view of how your ads are performing and your ROI with those platforms as opposed to LinkedIn. I'd probably rank Linkedin right next to Reddit Ads in …
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what …
While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote …
LinkedIn doesn't come even remotely close to the pure audience size of Google, or even Yahoo for that matter. But it really doesn't need to, it's a specific product for a specific market and it does an exceedingly good job. Facebook will get your content in front of an almost …
LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than …
Facebook Ads, in my opinion, are better suited for a company providing services, such as business to consumer organizations. It was not a good choice for our company as we solicit directly to a business and or company owner. LinkedIn Marketing Solutions allows us to target …
The three main paid social media channels we use are Facebook, Twitter and LinkedIn. We use all three for lead generation and brand awareness campaigns. LinkedIn has a more B2B audience that we're after than Facebook and Twitter. On LinkedIn, users are looking for connection …
Depending on your target audience Facebook advertising is a powerhouse, especially when advertising direct to consumers. Each platform has its advantages, but I have always found the most success between Google Ads and Facebook for business. Bing Ads often doesn't have a …
Twitter Ads for Business has better Customer Support and resources to some extent, and requires much less spend than FB for Business; but the return isn't always as effective. LinkedIn ads aren't nearly as costly as FB for Business, but the target audiences are very niche for …
Ideally, the Facebook for Business platform will be used simultaneously with the platforms mentioned above to ensure a cohesive & complete digital marketing presence over time. The Facebook platform does not compare to Google or Bing in the sense that Technical Support is …
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and …
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the …
I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside …
LinkedIn and Facebook, even though are both social media companies, have slightly different audiences. LinkedIn is more professional, and is more suited for clients that are more working in terms of B2B or looking to target those who work in specific industries. We use this …
We use LinkedIn as well and though it is fantastic it's a little harder to use and only gears toward people who have businesses. Our products are for everyone so Facebook is a great way communicate with a wider group of people. Facebook is also easier to use when boosting and …
Our company is on all the main social media channels (LinkedIn, Twitter and Facebook). In terms of audience reach, Facebook has the biggest audience. If you're a Business to Consumer company, Facebook is the place to be. If you're a Business to Business company with a limited …