Logi Info (Logi Analytics Platform) vs. Cyfe, by Traject

Logi Composer is the best of the product range that Logi Analytics offers; Logi Info is, in my mind, a terrible experience and should be discontinued. Logi Info is not a BI tool and many CEOs and product managers believe it is. Instead, it is a tool for web developers to create IIS apps with a library of BI-type components, and with everything else having to be hand-coded in JavaScript and CSS. Maybe this was cool back in the early 2000s when Logi Info came about, but today I'd recommend using Visual Studio, C#, .NET, and finding a NuGet package for your visualisations if you wanted to go the route of making your own web app. This said, where it is suited is if you have a burning desire to make a stand-alone IIS-based web application and you don't need or want to leverage any existing skills in .NET or PHP or other frameworks/languages. Instead, you want to use the Logi Info XML-based BI widgets and you're happy to make something quick without needing it to look really awesome.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Clear/Concise view of data. Easily intuitive, amazing drill down capability, fully user configurable panels and dashboards.
• Self-Service is such a powerful tool for facilities that want to create/design their own reports/dashboards, it's instantly recognized as being very powerful and agile.
• Logi software makes the designer realize that they should think outside the box and not stick with "it's how we have always done it limitation". It allows you to be very creative.

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• It is not always intuitive to incorporate JavaScript into Logi Info. The tools are all available, but the process requires multiple resource in translating between Logi and JavaScript.
• The toolbox is too vast for Logi to provide a 'quick implementation' or 'quick start guide'. There are so many tools that Logi expects the client to determine which fit their use case. There are purchasable 'Professional Services' options for implementation, but without these, the toolset is almost too big.

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

Logi Analytics is a great solution if you need just the user interface. However there are other tools stronger at the overall data flow which include a user interface as part of their product.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I am giving 9 rating because the Logi Info still needs to improve on the tutorials part and make it easy for the beginners. Otherwise, it's a very good analytics tool which offers more than 20 types of visualization. It's predictive analysis feature and easy to embed with technologies make it stand out in the market.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

The support process is bit slow and has a good scope improvement but overall it's good as team is very supportive. They generally take 1-2 days time to respond emails sent to them but some times a delay is also expected. Overall, I did not face any major issues using the service.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Logi gave us the flexibility we needed to meet the configurable nature of our product and for the need to create custom reports. Other products did not allow flexbility to generate reports via script as was one of our primary requirements.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• By embedding Logi in our solution and using the Logi Self-Service Module we can provide this flexibility to our users without requiring custom development work for each new request.
• We succeeded in developing embedded self-service analytics at scale with a combination of Logi analytics as front-end and a Cassandra data lake with Spark aggregation algorithms as back-end.
• We analyze the insurance industry and need to replicate different data formats across hundreds of databases to support multi-tenant (customer) BI reports and "ad hoc" data review on millions or hundreds of millions of records per customer.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations