Likelihood to Recommend Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Read full review Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Read full review Pros Magnite (Rubicon Project)
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield. Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf. Read full review It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers. It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful. It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools. Read full review Cons Magnite (Rubicon Project)
If possible to update the reporting to have less delay time on the data. The reporting portal cuts off the bid request data after a period of time. The UI seems to be a bit slower lately. Read full review Although easier than other DSPs, MediaMath's tagging process could be more streamlined The reporting section could be more sophisticated/thorough - there are little to no visualizations currently Platform itself looks a little outdated Read full review Likelihood to Renew Magnite (Rubicon Project)
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Read full review Alternatives Considered Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
Read full review Return on Investment Magnite (Rubicon Project)
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting. They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting. Read full review Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy. We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them. Omar MAES Chief Technology Officer - Board Member
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