Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts.
A free trial of this extensive platform is available. Marin Software maintains a client list…
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Marin Software
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Marin Software
Free Trial
Yes
Free/Freemium Version
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Premium Consulting/Integration Services
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No setup fee
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Community Pulse
Marin Software
Considered Both Products
Marin Software
Verified User
Manager
Chose Marin Software
Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, …
Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue …
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features …
We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to …
Marin pulls reports on a much faster basis than the previous bid management program I used. It also allows me to work faster with its bulk-editing capabilities, where I can raise bids, pause/activate campaigns, change destination URLS, etc, all within the UI.
We looked at a variety of top vendors and Marin had the best value among them. Marin was also the most responsive during the initial RFP process and provided us with great customer service during both integration and afterwards
The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite.
Verified User
Strategist
Chose Marin Software
Both platforms have their advantages. Marin was chosen due to price point, bid management and reporting.
Marin Software stacks the highest against all the above listed products. It provides significant amounts of data for the account all in an easy to use user interface. While Acquisio provides a better KPI tool Marin provides more details at a faster rate. When using multiple …
Verified User
Account Manager
Chose Marin Software
Marin is a key player in the market for paid search, display and social. Its key competitors are Kenshoo and DoubleClick. I think that each provides specific value to their clients, but Marin offers a holistic value.
I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account …
Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo …
Verified User
Director
Chose Marin Software
Marin was selected for its flexibility to add in reporting functionality based on very specific needs.
Verified User
Account Manager
Chose Marin Software
I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons.
Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable …
Verified User
Program Manager
Chose Marin Software
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. …