Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
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Yahoo Native
Score 6.7 out of 10
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Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth. Again, I have found it very difficult …
[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether …
Bing is not quite as good as Google, but it is lightyears ahead of where Yahoo Gemini was. It's a fantastic platform if the client has enough money to support it.
Bing has a smaller search audience, overall, than Google - but more than Yahoo Gemini. Bing Ads is one of the three major search platforms, though, and to exclude it from campaigns is to eliminate ~10% of the potential audience for a service or product. Its editing and keyword …
Bing Ads is overall worse than AdWords in nearly every measurable way.
Yahoo Gemini is a kindred spirit to Bing Ads, they both have really poorly designed UI's but fit in a very specific market niche (seniors). Bing Ads does have the best invoicing out of any digital platform we …
BingAds is very similar to Google's AdWords platform, and when Google makes changes in the layout and setup of the platform, Bing seems to follow closely behind to match the familiarity. BingAds lacks the volume of searchers and a few smaller features. Yahoo Gemni is inferior …
We use all vendors to have a presence wherever people search. Google AdWords is king in the space due to the search volume. We use Bing Ads because we recognize that while Google is the major player, there are still people in our audience that utilize Bing for their search …
Yahoo! Gemini is a bit more aesthetically pleasing and feels like it belongs in modern technology, but the success rate we've seen has been higher on the Bing Ads platform. This is most likely the case because the Bing platform itself receives more traffic than Yahoo! does …
When it comes to search advertising, I prefer to administer Bing and Yahoo campaigns using Bing Ads because the UI is far superior to Yahoo's offering and it allows us to manage our ads across the two platforms in one central location.
Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information. It is also nice to push other campaigns straight into Yahoo! and not have as much legwork …
In terms of ROI, Bing ~ Gemini > Google. However, Google's massive amounts of traffic nullify ROI returns. In terms of traffic, Google > Bing > Gemini.
I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and …
Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and …
Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was.
Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than …