Likelihood to Recommend It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than
Semrush , which does a lot and is organized, on the whole, rather poorly.
Read full review Pros Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data. The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts. Read full review Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value. WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy. WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly. We use WordTracker frequently in our first phases of keyword research and have found it to be very solid. This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients. Read full review Cons You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly. I’ve found that competitor tools give larger lists of inbound links. You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need. Read full review More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales. Pricing could be more affordable Better explore keywords that indicate a customer is ready to purchase Read full review Likelihood to Renew No renewal is necessary with the free version!
Read full review Good bang for the buck. Makes the work flow easier by being able to extract data faster. Quick for my team to learn how to use. Lots of data. Really really lots of data. Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there Read full review Support Rating I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review Alternatives Considered Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Read full review Return on Investment This has allowed me to bring more traffic to our website. This has increased our clients. This has increased our Domain Authority over 10. Read full review WordTracker helped come up with strong keywords for Search Ads which increased click throughs Helped maximize the keywords used on client websites and improve the quality of leads coming through Read full review ScreenShots —