Ontraport vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 8.9 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Wix
Score 8.1 out of 10
N/A
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
$14
per month
Pricing
OntraportWix
Editions & Modules
No answers on this topic
Website Plan - Combo
$14
per month
Website Plan - Unlimited
$18
per month
Website Plan - Pro
$23
per month
Business & e Commerce Plans - Business Basic
$23
per month
Business & e Commerce Plans - Business Unlimited
$27
per month
Website Plan - VIP
$39
per month
Business & e Commerce Plans - Business VIP
$49
per month
Enterprise
$500
per month
Offerings
Pricing Offerings
OntraportWix
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Features
OntraportWix
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
17 Ratings
15% above category average
Wix
-
Ratings
WYSIWYG email editor8.216 Ratings00 Ratings
Dynamic content10.014 Ratings00 Ratings
Ability to test dynamic content8.37 Ratings00 Ratings
Landing pages10.016 Ratings00 Ratings
A/B testing9.912 Ratings00 Ratings
Mobile optimization8.410 Ratings00 Ratings
Email deliverability reporting6.016 Ratings00 Ratings
List management10.016 Ratings00 Ratings
Triggered drip sequences9.813 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
17 Ratings
34% below category average
Wix
-
Ratings
Lead nurturing automation7.115 Ratings00 Ratings
Lead scoring and grading2.413 Ratings00 Ratings
Data quality management2.614 Ratings00 Ratings
Automated sales alerts and tasks10.016 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
8 Ratings
1% above category average
Wix
-
Ratings
Calendaring6.25 Ratings00 Ratings
Event/webinar marketing9.38 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
4 Ratings
6% below category average
Wix
-
Ratings
Social sharing and campaigns7.13 Ratings00 Ratings
Social profile integration7.24 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
16 Ratings
21% above category average
Wix
-
Ratings
Dashboards10.015 Ratings00 Ratings
Standard reports8.012 Ratings00 Ratings
Custom reports10.010 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
15 Ratings
4% below category average
Wix
6.9
48 Ratings
11% below category average
API3.011 Ratings6.944 Ratings
Role-based workflow & approvals9.09 Ratings00 Ratings
Customizability10.013 Ratings00 Ratings
Integration with Salesforce.com7.31 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Integration with SugarCRM7.31 Ratings00 Ratings
Internationalization / multi-language00 Ratings6.833 Ratings
Security
Comparison of Security features of Product A and Product B
Ontraport
-
Ratings
Wix
6.8
61 Ratings
17% below category average
Role-based user permissions00 Ratings6.861 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Ontraport
-
Ratings
Wix
7.7
93 Ratings
1% above category average
WYSIWYG editor00 Ratings6.182 Ratings
Code quality / cleanliness00 Ratings8.866 Ratings
Admin section00 Ratings8.284 Ratings
Page templates00 Ratings7.893 Ratings
Library of website themes00 Ratings8.490 Ratings
Mobile optimization / responsive design00 Ratings7.993 Ratings
Publishing workflow00 Ratings8.379 Ratings
Form generator00 Ratings6.176 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Ontraport
-
Ratings
Wix
6.6
85 Ratings
11% below category average
Content taxonomy00 Ratings6.966 Ratings
SEO support00 Ratings8.474 Ratings
Bulk management00 Ratings6.548 Ratings
Availability / breadth of extensions00 Ratings5.668 Ratings
Community / comment management00 Ratings5.853 Ratings
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OntraportWix
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PFL Direct Mail Platform
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Score 9.3 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OntraportWix
Likelihood to Recommend
10.0
(20 ratings)
7.5
(93 ratings)
Likelihood to Renew
9.1
(8 ratings)
7.0
(4 ratings)
Usability
7.8
(3 ratings)
8.0
(7 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
7.7
(4 ratings)
10.0
(2 ratings)
Support Rating
9.0
(3 ratings)
6.0
(1 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
8.2
(1 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OntraportWix
Likelihood to Recommend
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
Read full review
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Cons
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
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Usability
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
Ontraport
No answers on this topic
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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In-Person Training
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Wix
No answers on this topic
Implementation Rating
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
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Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
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Scalability
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
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Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
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ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features