Likelihood to Recommend A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Read full review It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Read full review Pros We can look for the behavior of our clients on our website and mobile application using the analytics it provides. It is highly customizable. It presents data in a form that is easily understandable and reports are highly beneficial for us. Analytics in the form of graphs. Read full review SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history. The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies. SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior. Read full review Cons Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side. To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records. Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record. Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility. Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record. Read full review I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive. integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool. Read full review Likelihood to Renew We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review Usability Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Read full review We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Read full review Reliability and Availability No one has experienced any problems with availablity.
Read full review Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
Read full review Performance There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Read full review There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Read full review Support Rating We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Read full review In-Person Training They offer very basic classes which are required for master certification. After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Read full review because it was made directly in the company
Read full review Online Training Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Read full review They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Read full review Implementation Rating I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Read full review There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Read full review Alternatives Considered It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than
Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Read full review Scalability Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Read full review because the platform actually allows you to scale at any time if designed following best practices
Read full review Return on Investment We are able to use it to help our clients scale through testing We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment Launch a new brand out of Eloqua and measure awareness Read full review Having a single, stremlined point of entry for the customers improves the overall customer experience By the same reason, maintenance costs are reduced because interventions focus on a single object It's versatile in its integration so there is no need to change the surrounding software ecosystem Read full review ScreenShots Oracle Marketing Screenshots SAP Customer Data Solutions Screenshots