Piano DMP presents customer data as immediately available for segmentation and targeting.
It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.
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SK Planet DMP
Score 0.0 out of 10
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SK Planet DMP(Data Management Platform) is a data platform that integrates data of major services such as OK CASHBAG, Syrup Wallet, and allows navigation of behavioral data of 130 million non-identifiable Advertising IDs(ADID) and Cookie IDs in the cloud environment, while allowing data to be extracted by specifying search criteria. A wide range of visual analytics tools enables clients to conduct customer analysis and gain marketing insights. It also builds a safer data environment by…
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a …
Piano DMP form is simpler, as is its customization, we have an invaluable data source in its own systems, the construction of an eCommerce solution is ambitious and projected, the careful design of the logic of use is evident, in addition, its use can meet very diverse needs …
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.