Publer vs. Tracx

Perfect for a small business. It is simpler than some of the other apps, but also easier to learn and use, and about half the cost of what I used to use (Hootsuite and SocialBee). Their customer support is very responsive and the online help is also easy to use.

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited

Incentivized

• Allows for approve/disapprove
• Analytics are easy to read
• Connecting clients accounts to the workspace without me needing to know the passwords

Incentivized

• Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
• There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

Incentivized

• More recommendation on how many social media sites to sign up for initially
• Where to start with regards to the most successful platforms to publish to when starting out
• Guides to putting together the content but there is great support that can be there to help

Incentivized

• Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
• Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.

Incentivized

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Incentivized

I like Publer because it posts PDF documents and other social media networks do not post PDF document so that's why I like Publer and I recommended because when you want to post a PDF document a lot of social media scheduler is just will not let you post PDFs and that's why I Publer is good because it last to post PDF document.

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.

Incentivized

• I can't really say specific numbers as I use it for awareness content
• But it certainly saves me on weeks when I'm too busy to post on LinkedIn
• Because I already have recycled posts in the queue so I look active even when I'm not

Incentivized

• We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

Incentivized