SOCi vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.5 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule…
$10
per month
Pricing
SOCiZoho Social
Editions & Modules
No answers on this topic
Standard
$10
per month
Professional
$25
per month
Agency
$200
per month
Agency Plus
$300
per month
Offerings
Pricing Offerings
SOCiZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month
More Pricing Information
Features
SOCiZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SOCi
-
Ratings
Zoho Social
8.2
348 Ratings
6% above category average
Sentiment analysis00 Ratings7.9246 Ratings
Broad channel coverage00 Ratings8.5342 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SOCi
-
Ratings
Zoho Social
8.3
418 Ratings
3% above category average
Content planning and scheduling00 Ratings9.2416 Ratings
Audience targeting00 Ratings7.5295 Ratings
Content optimization00 Ratings8.1344 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SOCi
-
Ratings
Zoho Social
8.1
338 Ratings
1% below category average
Automated routing and prioritization00 Ratings7.9287 Ratings
Customer interaction histories00 Ratings8.4319 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SOCi
-
Ratings
Zoho Social
8.1
296 Ratings
3% above category average
Lead generation00 Ratings7.7219 Ratings
Content marketing00 Ratings8.5288 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SOCi
-
Ratings
Zoho Social
9.1
410 Ratings
6% above category average
Twitter00 Ratings9.4365 Ratings
Facebook00 Ratings9.0402 Ratings
LinkedIn00 Ratings9.2360 Ratings
Google+00 Ratings8.9232 Ratings
Instagram00 Ratings9.2332 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SOCi
-
Ratings
Zoho Social
7.6
337 Ratings
4% below category average
Campaign success analytics00 Ratings7.7335 Ratings
Competitor analysis00 Ratings7.6204 Ratings
Account management
Comparison of Account management features of Product A and Product B
SOCi
-
Ratings
Zoho Social
8.8
365 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings8.5273 Ratings
Mobile access00 Ratings9.2348 Ratings
Best Alternatives
SOCiZoho Social
Small Businesses
Google Business Profile
Google Business Profile
Score 9.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 9.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises

No answers on this topic

Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SOCiZoho Social
Likelihood to Recommend
8.4
(8 ratings)
9.2
(423 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(12 ratings)
Usability
8.2
(5 ratings)
9.4
(250 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
10.0
(4 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.3
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
SOCiZoho Social
Likelihood to Recommend
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Zoho
Zoho Social is well suited for content creators, social media marketers, business owners and anyone who is customer facing in the business. It's great to stay on top of how each platform is doing analytics wise, and have an in depth view of each platform's engagement. It's also well suited for beginners or people who have some experience in understanding the analytics part of social media marketing.
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Pros
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Zoho
  • Content sharing to all our social media accounts at one place
  • Warning about platform specific issues, also giving choice not to include problematic platforms
  • Showing statistics of our shares as a table so that we can understand about the impact of our specific posts.
Read full review
Cons
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
SOCi, Inc
No answers on this topic
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Zoho
A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
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Reliability and Availability
SOCi, Inc
No answers on this topic
Zoho
We've never had a problem with availability
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Performance
SOCi, Inc
No answers on this topic
Zoho
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
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Support Rating
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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Implementation Rating
SOCi, Inc
No answers on this topic
Zoho
You can use Zoho Social out of the box so there weren't any implementation issues.
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Alternatives Considered
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
SOCi, Inc
No answers on this topic
Zoho
We're a small organization so we haven't needed to deploy across multiple departments or sites.
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Return on Investment
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
Read full review
Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-Marketing