Likelihood to Recommend Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
Read full review If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
Read full review Pros The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior. Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device. Integration with products like Zapier allow you to use it as part of a larger automation in your company. Visually pleasing designs with use of themes, images and video to match your branding. Read full review Continuous feedback such as CSAT or NPS score. Monitors feedback trends on recurring surveys through analytics dashboard. In context, in the moment data rather than during a follow up survey. Read full review Cons The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use. When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences. Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan. Read full review Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic. Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers. Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys. Read full review Likelihood to Renew We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review Usability The overall usability of Typeform is extremely easy and self explanatory. It was quick and simple to learn how to create surveys with the templates and how to add and customize the type of answers or questions you ask. It is very easy to pull the data from the survey results, where the data is broken down and has nice graphs.
Read full review The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
Read full review Support Rating Typeform has a great help section that ranges from first steps, making a form, and question types to results and account and profile settings. The tutorials are short and concisely cover what you need to get going within a couple of minutes. I think the community is also a plus, as one can ask questions about more complex outcomes or if one gets stuck with a particularly unique form creation scenario.
Read full review If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
Read full review Alternatives Considered When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS),
AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to
Wufoo which seems so out of date
Read full review I have
Hotjar ,
Sprig , and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects.
Sprig and
Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
Read full review Return on Investment Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool. Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for. Read full review Positive - gave us more insight into our user's journey post purchase. Positive - let us know what problems our users were having with our account portal through moment of truth surveys. Positive - gave us numbers to show to leadership that quantified the digital customer experience. Read full review ScreenShots