Admo.tv

Admo.tv is a TV analytics platform that, according to the vendor, helps brands and media agencies measure and optimize the impact of their TV advertising campaigns. The platform offers real-time monitoring of TV broadcasts and the ability to analyze the impact of TV campaigns on business metrics. It also allows users to leverage TV ads for online acquisition. Admo.tv serves a wide range of companies, from large corporations to start-ups, across various industries. Professionals in marketing management, media planning, advertising agencies, e-commerce, and retail brands are among the target users of this platform.

Key Features

Real-time monitoring: According to the vendor, Admo.tv provides real-time monitoring of TV broadcasts, allowing users to track the performance of their TV advertising campaigns.

Airing strategy analysis: Users can analyze the airing strategy of their TV campaigns by day, hour, week, channel, and more, with the aim of optimizing their advertising efforts.

Impact measurement: Admo.tv enables users to measure the impact of their TV campaigns on online performance and business metrics, helping them understand the effectiveness of their advertising efforts.

TV engaged audience analysis: The platform allows users to identify and analyze the behavior of the TV engaged audience, providing insights that can be used to optimize targeting strategies.

Drive-to-web impact analysis: Admo.tv offers the capability to analyze the drive-to-web impact of TV ads, helping users understand how these ads contribute to website traffic and conversions.

Google Ads visibility boost: According to the vendor, users can boost the visibility of their Google Ads during TV airings, maximizing their online presence and reach.

Brand visibility protection: Admo.tv enables users to ensure top positions on Google Ads, protecting their brand visibility from competitors during TV ad airings.

Attribution technology: The platform allows users to identify online users who came from TV ads, export engaged TV audience segments, and customize online experiences based on TV exposure.

Data integration: Admo.tv provides an API for retrieving available data, allowing users to integrate it with other tools. Users can also connect with over 40 technological partners and export TV data for custom studies and analysis.

Retargeting: According to the vendor, users can retarget their TV engaged-audience with personalized ads during their online journey, increasing conversions and engagement.