AdOptimizer

AdOptimizer, developed by Datagran, is a data analytics platform designed to assist businesses in analyzing data, building data models, and automating workflows using AI. According to the vendor, AdOptimizer offers a user-friendly interface that caters to both technical and non-technical users, allowing them to easily create data models and visualize data. The platform is marketed as suitable for companies of all sizes, providing enterprise-grade capabilities at a reduced cost. AdOptimizer is said to be utilized by business analysts, data scientists, marketing and sales professionals, as well as e-commerce companies.

Key Features

Build Data Pipelines: AdOptimizer provides an advanced visual editor aimed at facilitating the quick and efficient construction of data pipelines. According to the vendor, users can connect and integrate data from multiple sources, including data warehouses, web or app SDKs, and external sources such as Hubspot or Mailchimp. The platform offers operators and action operators to interact and process data within the pipelines, with actions that can be configured to send the pipeline's output to specific business applications such as Google Sheets, BigQuery, Campaign Monitor, Twilio, Facebook, or Google.

Integrations: AdOptimizer incorporates an Extract and Load (EL) feature to seamlessly integrate data from multiple sources. The vendor claims that users can monitor the integration's status, check logs, download data, and determine the integration's frequency. The platform is said to provide flexibility in downloading data and options for deleting integrations and associated data.

Visualize Your Data: AdOptimizer offers user-friendly charts that can be easily shared and embedded in various tools such as Notion. According to the vendor, users can visualize data with just a few clicks, transforming raw data into visually appealing graphs and charts. The platform's SQL Operator allows users to run queries and select desired charts. AdOptimizer is said to provide a flexible system that enables data visualization and sharing with colleagues.

Flexibility to Create: AdOptimizer allows users to work with their preferred hosted Integrated Development Environments (IDEs) or code editors. The vendor states that users can deploy their chosen IDE, such as VSCode or Jupyter Notebook, and select desired compute options. Data transformation and manipulation can be performed using SQL, allowing users to easily clean, join, and transform data. The platform also offers low-code tools, including Spark-based algorithms.

Jedi AI Assistant: AdOptimizer incorporates Jedi, an AI assistant that provides support through three primary tools: NLP Operator, Slack/Teams/WhatsApp Bot, and IDE Chat. According to the vendor, the NLP Operator enables users to write instructions in natural language, connect data, and send output to any business application. IDE Chat assists developers with complex tasks, understanding table schema, and context within the IDE. The Slack, Teams, and WhatsApp bots are designed to enable business users to ask data-related questions without the need to log into analytics tools.