ADWARY

ADWARY® is an AI-assisted click fraud protection solution offered by Modular Minds GmbH. This software aims to help businesses protect their marketing budgets by detecting and blocking potentially fraudulent clicks on their ads. According to the vendor, ADWARY® is suitable for businesses of all sizes, including digital marketing professionals, advertising agencies, e-commerce companies, online service providers, and lead generation companies.

Key Features

AI assisted click fraud protection: According to the vendor, ADWARY® utilizes artificial intelligence to provide AI-assisted click fraud protection. By leveraging advanced technology, it aims to detect and prevent click fraud in real-time, with the goal of safeguarding businesses' marketing budgets.

Stop click fraud: The vendor claims that ADWARY® is specifically designed to stop click fraud. It aims to identify and block potentially fraudulent clicks on ads, preventing businesses from paying for clicks generated by bots, click farms, competitors, or individuals/groups with malicious intent.

Bot detection: According to the vendor, ADWARY® has the capability to detect bot traffic and block bots used for click fraud. This feature aims to help businesses maintain the quality of their ad traffic and prevent unnecessary expenditure.

Pattern detection: ADWARY® employs pattern detection algorithms to identify potentially fraudulent click patterns. By analyzing various parameters and patterns, the vendor states that it aims to differentiate between genuine clicks and potentially fraudulent ones, allowing businesses to take appropriate actions.

Behavioral analysis: According to the vendor, ADWARY® performs behavioral analysis to identify suspicious click behavior. It analyzes user behavior, such as click frequency, duration, and interaction patterns, with the goal of determining the likelihood of click fraud and taking necessary measures to prevent it.

Geo-analysis: ADWARY® conducts geo-analysis to detect click fraud based on geographical data. According to the vendor, it analyzes the location of clicks and compares them to known patterns of fraudulent activity, enabling businesses to identify and block potentially fraudulent clicks from specific regions.

ISP detection: The vendor claims that ADWARY® can detect the Internet Service Provider (ISP) associated with clicks. By analyzing the ISP data, it aims to help businesses identify and block clicks originating from suspicious or known fraudulent sources.

Real-time detection: ADWARY® provides real-time detection of click fraud, according to the vendor. It continuously monitors ad traffic and aims to instantly detect and block potentially fraudulent clicks as soon as they occur, with the goal of protecting businesses' marketing budgets in real-time.

Fraud analysis: ADWARY® offers fraud analysis capabilities, according to the vendor. It aims to provide businesses with insights into the level of suspicion and classification of their ad traffic. The vendor claims that it categorizes traffic into categories such as free from suspicion, medium suspicion, and potentially fraudulent, allowing businesses to make informed decisions.

Origin analysis: ADWARY® performs origin analysis to determine the source of click fraud, according to the vendor. It aims to help businesses identify whether click fraud is originating from sources such as botnets, click farms, competitors, or brand enemies, enabling them to take appropriate actions to prevent further potentially fraudulent activity.