AdWriter

The AdVantage System, developed by AdWriter, Inc., is a software solution designed to streamline the management of real estate listing databases and the scheduling and publishing of listing advertisements. According to the vendor, this turnkey system is specifically tailored for offices, brokers, and publishers with a large amount of data, making it suitable for real estate brokerages, agents, newspaper publishers, and small businesses in the industry.

Automated Listing Data Import: According to the vendor, the AdVantage System allows for effortless import of listing data from MLS or in-house databases, aiming to save time and ensure accuracy.

Comprehensive Ad Management: The AdVantage System incorporates all necessary features for ad management into a single platform, facilitating a seamless experience for managing and customizing listings.

Dynamic Listing Descriptions: The vendor claims that the system can automatically generate property descriptions in English and Spanish, tailored to fit specific ad space and length requirements. The AdCopy natural language engine is said to assist in generating compelling copy for various advertisements.

Efficient Scheduling and Tracking: The system includes built-in scheduling and ad tracking features, aiming to optimize each advertising space and enable the preparation and publication of ads, even at the last minute without relying on MLS updates.

Streamlined Page Composition: The AdVantage System allows for the export and flow of listing data, including high-resolution photos, agent headshots, contact information, and AdCopy listing descriptions, directly to page composition software for seamless integration.

Secure and Scalable Solution: According to the vendor, the AdVantage System provides a secure (HTTPS) online web-based service with strong user authentication. It is designed to be scalable, catering to the needs of both news media publishers and brokerages.

Expert Page Composition Services: AdWriter offers in-house staff dedicated to page composition, providing services such as composing photo-rich page content, color correction, creating "mobile-friendly" PDF pages, and ensuring fast turnaround times to meet deadlines.

Short-run Printing Services: AdWriter's in-house staff specializes in composing listing data into high-quality printed marketing materials, including property flyers, brochures, multi-property booklets, and luxury home magazines. The vendor claims to offer both black and white and full-color printing options, with the ability to drop-ship printed advertisements directly to offices and agents.

Digital Printing Services for Small Businesses: AdWriter's in-house design and on-demand print shop focuses on serving small businesses and newspapers. They offer services such as creating compelling sales tools, program booklets, and specializing in newspaper inserts. According to the vendor, they provide fast turnaround times and options for black and white or full-color printing.

Seamless MLS Data Integration: The vendor states that the AdVantage System seamlessly imports listing data from regional MLS boards, ensuring that information is always up to date and accurate.