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Air360 has become a go-to tool for users looking to gain valuable insights into their website analytics. By providing a page-wise …
Starting at $90 per month
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What is Air360?
Air360 is an eCommerce experience analysis tool designed to help businesses gain insights into their customers and optimize website performance. According to the vendor, this user-friendly solution is suitable for businesses of various sizes and can benefit professionals such as business analysts, data...
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Basic
$90
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Air360?
Air360 is an eCommerce experience analysis tool designed to help businesses gain insights into their customers and optimize website performance. According to the vendor, this user-friendly solution is suitable for businesses of various sizes and can benefit professionals such as business analysts, data analysts, digital marketers, eCommerce managers, and UX/UI designers. Air360 aims to uncover valuable insights, improve user experience, and potentially boost conversion rates.
Key Features
Plug and Play: According to the vendor, Air360 offers a no-code, easy operation with a simple 5-minute initial setup. It automatically tracks and analyzes all activity logs, providing businesses with a hassle-free experience.
Discover: Air360 allows businesses to analyze the causes of abandonment and identify bugs to enhance website experience. According to the vendor, this feature provides valuable insights that can help improve customer engagement.
Boost: According to the vendor, Air360 aims to deliver quick results by providing insights in as little as 7 days. It is claimed that businesses can potentially increase conversion rates by up to +55% in just 3 months.
User Journey: Air360 offers a comprehensive set of tools for analyzing user behavior and optimizing the user journey. It includes features such as on-page analysis, session replay, funnels, dashboards, and auto-tracking.
On-Page Analysis: With Air360, businesses can visualize user behavior on their website, identify obstacles and areas for improvement, and validate hypotheses through session replays. This feature is intended to help optimize website performance.
Session Replay: According to the vendor, Air360 allows businesses to replay user sessions and gain a deeper understanding of user behavior. It is claimed that this feature helps uncover conversion blockers and frustrations, providing valuable insights for improving the overall user experience.
Funnels: Air360 enables businesses to create and analyze user behavior funnels, identify drop-off points, and optimize user journeys. According to the vendor, this feature aims to improve conversion rates by removing friction and streamlining the user experience.
Dashboards: Air360 provides intuitive dashboards that visualize user trends and behavior. Businesses can monitor performance, identify opportunities, and track key metrics and KPIs to make data-driven decisions.
Auto-Tracking: According to the vendor, Air360's codeless and tagless data collection automatically tracks every user interaction. It captures clicks, scrolls, page views, and more, providing businesses with a comprehensive view of customer behavior.
Data Collection: Air360 enables businesses to collect and visualize customer behavior data. According to the vendor, it offers a codeless and tagless solution, making it easy to implement and track user interactions without requiring technical expertise.
Air360 Features
- Supported: Campaign Management
- Supported: Goal Setting/Tracking
- Supported: Multiple Site Management
- Supported: Pageview Tracking
- Supported: Site Search Tracking
- Supported: Time on Site Tracking
- Supported: User Interaction Tracking
Air360 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Air360 has become a go-to tool for users looking to gain valuable insights into their website analytics. By providing a page-wise breakdown of analytics, users have found Air360 to be helpful in analyzing and understanding their website's performance. The session replay feature has been particularly valuable, allowing users to view saved actions and steps taken by customers. This feature helps businesses uncover user behavior patterns and identify areas for improvement.
Users have also experienced an elevation in sales thanks to Air360's conversion-boosting features and smart funnels. The ability to track customer clicks has proven to be interesting and useful for businesses, enabling them to better understand customer engagement on their websites. Additionally, Air360 simplifies the analytical approach, making it easier for businesses to track and comprehend customer shopping behavior.
In a competitive field, Air360 has stood out as a valuable tool for targeting specific areas and uncovering quick growth opportunities. Whether it's solving UX and store optimization issues or implementing effective remarketing strategies, users have praised Air360 for its ability to deliver results. Furthermore, the product's customer support has been commended for being helpful, proactive, and focused on delivering value. Overall, Air360 has helped businesses increase conversion rates significantly, leading to improved performance and results.
Valuable Conversion Booster: Users have found Air360 to be a valuable conversion booster tool that has helped improve their conversion ratios. Several reviewers have expressed satisfaction with the software's ability to track customer shopping behavior and provide insights into customer preferences and interests.
Easy to Use Interface: The user interface of Air360 is described as simple to understand and visually appealing. Many users appreciate the accessibility of the software, as it does not require the assistance of a developer to use.
Powerful Analytics Dashboards: Air360 provides powerful analytics dashboards with default configurations that are well-tailored for businesses. Multiple reviewers have praised the software for its great analysis capabilities, which include conversion rates, profit analysis, device-level sales breakdown, and transaction level insights.
High Pricing: Some users have expressed that Air360's pricing is relatively high, especially for startups. They feel that it may be challenging to afford the software as a nascent person in the field or for small businesses. It has been suggested that offering free trials or limited-time free access could help potential customers understand its value before committing to the paid version.
Affiliate Commission: A request has been made by reviewers to increase the commission for affiliates from 20% to 35-40%. They believe that this change would incentivize affiliates to drive more sales and customers. Alternatively, some users suggest providing a one-time lump sum amount for affiliates who are successful in generating significant business.
Return on Investment Process: Reviewers have mentioned that there is a lengthy process involved in getting returns with Air360 and an additional time requirement to see a proper return on investment. While not explicitly stated as a major drawback, it indicates that some users may experience delays in reaping the benefits of using the software.