Ariadne Maps

Ariadne Maps is a location analytics platform offered by Ariadne. According to the vendor, this platform provides businesses with insights and data about their visitors, enabling them to optimize operations, improve customer experiences, and potentially increase revenue. The product is said to be suitable for businesses of all sizes, including small retailers, large shopping centers, airports, transportation companies, cities, and hospitality establishments.

Key Features

Indoor Analytics: According to the vendor, Ariadne Maps offers detailed indoor analytics that allow businesses to understand visitor behavior, traffic patterns, and popular areas within their establishments. The platform provides data on visitor counts, conversion rates, and the success of marketing campaigns. This information can be used to identify areas for improvement, optimize staffing, and make data-driven decisions.

Navigation Solutions: The vendor claims that Ariadne Maps offers indoor navigation solutions, including step-by-step directions, interactive maps, and real-time location tracking. The navigation can be customized with points of interest, amenities, and specific routes for different user groups, potentially enhancing the visitor experience.

Labor Allocation: According to the vendor, Ariadne Maps provides real-time data on visitor density, which can help businesses optimize staff allocation and improve customer satisfaction. By reducing wait times and optimizing operational efficiency, businesses may be able to enhance their overall operations.

Conversion Rate: The vendor states that Ariadne Maps allows businesses to measure and analyze conversion rates by tracking visitor flow and behavior. This feature can help businesses understand the effectiveness of their marketing strategies and identify areas for improvement to potentially increase conversion and revenue.

Marketing Success: According to the vendor, Ariadne Maps enables businesses to track visitor behavior before and after marketing campaigns, providing insights into the success of these campaigns. This information can help businesses evaluate the return on investment and make informed decisions for future campaigns, potentially improving their marketing strategies.

Space Efficiency: The vendor claims that Ariadne Maps offers data on visitor density in different areas, allowing businesses to optimize space utilization. By maximizing efficiency in space allocation, businesses may be able to improve their overall operations and enhance the visitor experience.

Push Notifications: According to the vendor, Ariadne Maps allows businesses to send targeted push notifications to visitors based on their location and behavior. This feature aims to engage with visitors, enhance their experience, and potentially drive conversion.

Supervision of Associates: Ariadne Maps offers real-time tracking and supervision of associates, providing businesses with data on associate locations, movements, and customer interactions. According to the vendor, this feature can help ensure optimal customer service.

Promotions and Discounts: The vendor claims that Ariadne Maps allows businesses to track the success of promotions and discounts by measuring visitor engagement and conversion rates. This feature can help businesses evaluate the effectiveness of their promotional strategies and make data-driven decisions to optimize their marketing efforts.

Guest Navigation: According to the vendor, Ariadne Maps provides guest navigation solutions for hotels, offering step-by-step directions, interactive maps, and information on hotel amenities. This feature aims to enhance the guest experience and ensure a seamless and enjoyable stay.