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Ascent360 has proven to be a valuable tool for small teams looking to streamline their marketing efforts. The automation capabilities …
Starting at $10 per month
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What is Ascent360?
Ascent360 is a marketing automation tool that aims to target and engage customers with personalized messages. The vendor claims that this platform is suitable for small to large enterprises in various industries, including retailers, eCommerce brands, bicycle industry, ski resorts, and hospitality....
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Basic
$10
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Ascent360?
Ascent360 is a marketing automation tool that aims to target and engage customers with personalized messages. The vendor claims that this platform is suitable for small to large enterprises in various industries, including retailers, eCommerce brands, bicycle industry, ski resorts, and hospitality.
Ascent360 offers features for targeted marketing automation, such as segmented and data-driven emails, Facebook campaigns, and text messages. According to the vendor, it provides insights into email open and click rates, allowing businesses to measure the success of their marketing campaigns. The platform integrates with over 100 point of sale (POS), ecommerce, lodging, and other systems, giving businesses a comprehensive view of customer purchase behavior. Ascent360 also provides "off the shelf" reports with key performance indicators like revenue reports, open rates, click rates, and bounce rates.
Ascent360 Features
- Supported: AB Testing
- Supported: CRM
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Drip Campaigns
- Supported: Dynamic Content
- Supported: Email Marketing
- Supported: Engagement Tracking
- Supported: Landing Pages/Web Forms
- Supported: Marketing Automation
- Supported: ROI Tracking
- Supported: Segmentation
- Supported: Social Marketing
- Supported: Template Management
- Supported: Third Party Integrations
- Supported: Website Visitor Tracking
- Supported: Behavioral Analytics
- Supported: Customer Profiles
- Supported: Customer Segmentation
- Supported: Data Integration
- Supported: GDPR Compliance
- Supported: Personalization
- Supported: Predictive Modeling
Ascent360 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Ascent360 has proven to be a valuable tool for small teams looking to streamline their marketing efforts. The automation capabilities offered by the platform have enhanced efficiency and reduced human error, resulting in improved overall performance. Users have reported that the tool effectively targets relevant guests, leading to great success in their marketing campaigns. Account managers provided by Ascent360 bring expertise in marketing software, offering insights and tips to help users optimize their strategies.
One of the key use cases of Ascent360 is its ability to integrate multiple sources of information into one centralized database. This includes email sends, customer survey results, and point of sale system integration. By organizing all customer data in a single location, the platform enables users to easily access and analyze various data points. This allows for targeted marketing campaigns based on customer preferences, behaviors, and demographics. Additionally, the account managers provided by Ascent360 have been praised for their creativity and ability to bring fresh ideas to the table. Their guidance helps users reach their goals and explore deeper marketing strategies.
Overall, Ascent360's software has proven to be an invaluable asset for businesses looking to improve their marketing efforts. Through automation, data integration, and personalized campaign targeting, the platform assists users in reaching a wider audience and achieving greater success.
Easy-to-Use Interface: Multiple users have praised Ascent360 for its user-friendly interface, stating that once they became familiar with the features, navigating the software was a breeze. This has allowed them to quickly and efficiently create targeted marketing campaigns and send audiences to their email clients without any hassle.
Effective Marketing Tools: Reviewers have found Ascent360's marketing tools to be invaluable in driving measurable growth. By integrating all of their different resort programs into the software, users have been able to execute successful pre-arrival emails and deploy other communication tools with ease. The ability to segment audiences and gain actionable insights from a singular dashboard has made planning, executing, and measuring campaigns more efficient.
Responsive Support Team: The support team at Ascent360 has received high praise from multiple reviewers for being incredibly responsive, helpful, and thorough. Users appreciate the assistance provided during onboarding and maintenance processes. With prompt responses and comprehensive guidance from the support team, customers feel supported in utilizing Ascent360 effectively for their marketing needs.
Confusing and Non-Intuitive User Interface: Some users have found the user interface of Ascent360 to be confusing and not intuitive when they first started using it. They mentioned that there is a learning curve to figure out how to use some of the features in the software, which may make it challenging for those who are not technology-savvy.
Slow Speed Compared to Other Systems: Several reviewers have commented on the slower speed of Ascent360 compared to other systems they have seen. This can potentially impact their efficiency and productivity while using the software.
Lack of Customization in Reports: Users have expressed dissatisfaction with the lack of customization options when creating reports in Ascent360, especially when compared to more robust platforms like Google Analytics. This limitation restricts their ability to tailor reports according to their specific needs and preferences.