ASO Tools

ASO Tools by Gummicube is a software solution aimed at small to large-sized businesses, including mobile app developers, app marketers, digital marketing agencies, mobile app publishers, and e-commerce businesses. According to the vendor, ASO Tools provides valuable insights, optimization capabilities, and keyword tracking to enhance app visibility in the highly competitive app stores.

Key Features

DATACUBE: According to the vendor, ASO Tools offers detailed, real-time insights into the App Store and Google Play, allowing businesses to make data-driven decisions for their ASO strategy. The vendor claims that the tool provides accurate data, which can potentially lead to 2-3x better results compared to other ASO tools.

SEARCH OPTIMIZATION: ASO Tools enables businesses to track keyword rankings and analyze the impact of conversion on keywords to optimize app visibility. The vendor states that users can understand how Apple and Google crawl their apps, learn from competitors' optimization strategies, and observe real-time effects of ASO optimizations on app footprints.

CONVERSION OPTIMIZATION: According to the vendor, ASO Tools enhances A/B testing by providing insights to improve app conversion rates. The tool helps businesses determine the best colors, layouts, and features for optimal conversion. Additionally, the vendor claims that users can learn from competitors' strategies to further optimize app conversion potential.

Splitcube: ASO Tools allows businesses to conduct A/B tests on creative assets without making changes in the App Store or Google Play. The vendor suggests that this feature can boost organic conversion rates, improve yield on paid marketing spend, lower user acquisition costs, and increase organic downloads.

Paid Search: ASO Tools provides predictive insights into keywords for Apple Search Ads and Google Ads. The vendor claims that users can expand their keyword lists, ensure correct crawling of store listings, and optimize paid search campaigns effectively. The tool aims to increase share of inventory and decrease cost per tap and install.

App Attribution & Reporting: ASO Tools offers real-time data on app ranking and conversion in the App Store and Google Play. According to the vendor, users can understand the impact of seasonality on downloads and identify keyword trends driving app growth. This data can help businesses make data-backed decisions to optimize app performance.