Aument

Aument is a marketing automation platform designed to assist Beauty, Health, and Apparel Shopify Plus brands in optimizing their promotions and increasing profits. According to the vendor, Aument replaces static coupon codes with dynamic promotions, offers sensitivity analytics, and provides predictive segments to enhance the effectiveness of marketing campaigns. The platform is targeted towards Shopify Plus brands in the Beauty, Health, and Apparel industries, and is beneficial for Ecommerce Managers, Marketing Managers, Data Scientists, as well as Beauty, Health, and Apparel Brands.

Dynamic promotions: According to the vendor, Aument replaces static coupon codes in popups and email/SMS flows with dynamic promotions. This feature allows for personalized and targeted offers to customers based on their behavior and preferences.

Offer sensitivity analytics: The vendor claims that Aument provides offer sensitivity analytics, allowing brands to understand the impact of different discounts on customer behavior. Brands can analyze how customers respond to different discount levels and identify the optimal discount amount that maximizes conversion rates and average order value.

Predictive segments: Aument offers predictive segments based on machine learning models, as stated by the vendor. These segments enable brands to target specific customer groups with personalized promotions. By analyzing customer data and behavior, Aument can predict which customers are more likely to make a purchase and tailor promotions to their preferences.

Conversion Rate optimization: According to the vendor, Aument helps brands optimize their store's conversion rate, which is a key metric for measuring the effectiveness of marketing efforts. By using dynamic promotions and personalized offers, brands can increase the likelihood of conversion and encourage customers to make a purchase.

AOV (Average Order Value) improvement: The vendor claims that Aument enables brands to improve their average order value by offering personalized and targeted promotions that encourage customers to add more items to their cart. By analyzing customer data and behavior, Aument can predict the optimal discount amount that maximizes the average order value.

Churn reduction: Aument helps brands reduce customer churn by providing personalized promotions and offers to encourage repeat purchases, as stated by the vendor. By analyzing customer behavior and purchase history, Aument can identify customers who are at risk of churning and provide targeted promotions to retain them.

CAC (Customer Acquisition Cost) optimization: According to the vendor, Aument helps brands optimize their customer acquisition cost by providing tools and analytics to track the effectiveness of marketing campaigns. By analyzing the impact of different promotions and offers on customer acquisition, brands can optimize their marketing spend and allocate resources to the most effective channels.

Behavior-based targeting: Aument allows brands to target customers based on their behavior and preferences, as claimed by the vendor. By analyzing customer data, Aument can create segments and deliver personalized promotions that are more likely to resonate with individual customers.

Automated campaign management: According to the vendor, Aument offers automated campaign management, allowing brands to set up and schedule promotions in advance. This feature saves time and effort for marketing managers and ensures that promotions are delivered to customers at the right time.

ROI tracking: Aument provides tools and analytics to track the return on investment (ROI) of marketing campaigns, as stated by the vendor. Brands can measure the effectiveness of different promotions and offers, helping them make data-driven decisions and allocate resources to the most profitable strategies.