AutoSweet

AutoSweet is an automotive marketing agency that offers a suite of services and a proprietary software platform designed to assist independent and franchise car dealerships in promoting their inventory. According to the vendor, this solution allows dealerships to reach a wide audience on platforms such as Google, Facebook, Instagram, Craigslist, OfferUp, and Facebook Marketplace. The platform is tailored for automotive industry professionals, including internet directors, marketing managers, sales managers, and dealerships of various sizes.

Key Features

Inventory Marketing: According to the vendor, AutoSweet enables car dealerships to advertise their inventory on multiple channels, including Google, Facebook, Instagram, Craigslist, OfferUp, and Facebook Marketplace. The vendor claims that this approach can drive leads, website traffic, and improve branding for dealerships.

Facebook Ads for Car Dealerships: The vendor states that with AutoSweet, dealerships can generate quality website traffic and low-funnel leads on Facebook and Instagram. The platform targets in-market shoppers actively researching online and utilizes custom audiences and retargeting to keep dealership inventory top of mind. Interactive ads, lookalike audiences, and event promotions are also available.

Google Ads for Car Dealerships: According to the vendor, AutoSweet ensures that car dealerships appear prominently on Google searches for quality queries. The platform utilizes dynamic search ads to automatically create ads for vehicles in inventory. Additionally, dynamic price reduction ads are provided to improve clickthrough rates. Retargeting ads on the Google Display Network are available to help dealerships stay top of mind.

Email Marketing: AutoSweet offers an email marketing strategy for car dealerships. The platform includes conquest email targeting to reach potential customers with similar attributes and interests as past buyers. Loyalty email programs help build customer loyalty through special programs and promotions. According to the vendor, the platform also utilizes an omnichannel strategy with VIN-specific retargeting ads to keep vehicles top of mind. Real-time analytics and conversion data allow for accurate ROI measurement.

Automotive Dealership Websites: AutoSweet provides responsive, mobile-first designs for automotive dealership websites to ensure an optimal user experience. The websites are built for speed and optimized for on-page SEO. Conversion analytics are included to track website performance and identify areas for improvement. The platform also offers an inventory merchandising tool for managing inventory with pricing automation and distribution to multiple marketing outlets.