B2Metric

B2Metric is a customer intelligence data platform designed to analyze and predict user behavior across multiple channels. It caters to businesses of all sizes, from startups to enterprise-level organizations. According to the vendor, B2Metric's comprehensive churn prediction analytics and customer adoption acceleration capabilities are utilized by marketing professionals, data scientists, CRM managers, business analysts, and professionals in the banking and finance industry, data analysts, e-commerce, and marketing managers.

Key Features

AutoML: According to the vendor, B2Metric offers an AutoML platform for ad-hoc machine learning tasks such as regression, classification, clustering, and time series forecasting. Users can reportedly build machine learning models without the need for coding or programming skills. The AutoML platform provides explainable ML reports to help users understand the results and insights generated by the models.

Campaign Optimization: B2Metric reportedly provides campaign optimization features to boost marketing performance and ROI. Users can reportedly create and optimize marketing campaigns through platforms like Facebook and Google. The platform is said to offer up-to-date performance marketing reports, including campaign performance overview and reach/spend analysis. It is also reported to support marketing automation by allowing users to create push notification campaigns and track their history.

Churn Prediction: According to the vendor, B2Metric helps users reduce customer churn rates by providing churn prediction capabilities. The platform reportedly utilizes AI-powered predictive analytics to forecast user behavior and identify potential churners. Users can reportedly create custom cohorts and monitor their customer journey using detailed cohort analysis reports. B2Metric is said to offer targeted marketing actions to retain customers and improve customer satisfaction.

B2Metric ML Studio: B2Metric ML Studio is reportedly a comprehensive machine learning platform that empowers users to build and deploy advanced ML models. Users can reportedly perform tasks such as customer retention, segmentation, behavior analysis, and propensity predictions. The platform is said to offer high-accuracy ML models for customer insights and predictive analytics. It is also reported to support various data modeling use cases and provide extensibility and customization options.

Behavioral Segments: According to the vendor, B2Metric allows users to create behavioral segments for in-depth analysis and personalized marketing strategies. Users can reportedly segment their customers based on various criteria such as demographics, behavior, and location. The platform is said to provide detailed segmentation reports and drill-down capabilities for deeper insights. Behavioral segments can reportedly be used to optimize marketing campaigns and improve customer engagement.

Cross-Channel Customer Journey Experiences: B2Metric reportedly enables users to create individually customized cross-channel customer journey experiences. Users can reportedly track and analyze the customer journey across multiple touchpoints and channels. The platform is said to provide real-time data integration with various data storage, analytics, CRM, and business communication tools. Users can reportedly leverage predictive AI insights to foresee future trends and optimize customer experiences.

Anomaly detection: According to the vendor, B2Metric allows users to track user behaviors and receive instant notifications about any abnormal situations or issues in their app, ensuring a quick response and an optimal user experience. The vendor claims that proactive monitoring improves customer satisfaction and drives business growth.

User flow: According to the vendor, B2Metric enables users to gain valuable insights into how users navigate their app by showcasing the most popular paths taken by users. Users can reportedly make data-driven decisions to optimize user experiences, increase engagement, and enhance overall app performance.

Audience Tracker: According to the vendor, B2Metric allows users to manage their users and gain valuable insights into customer profiles. Users can reportedly segment audiences effectively and visualize their customer journeys. The platform is said to enable users to examine specific events, understand user behavior better, make data-driven decisions, and optimize products and services to meet customers' needs and preferences seamlessly.