Bento

Bento is a growth platform offered by Backpack Internet Pty. Ltd that aims to assist businesses in optimizing their email marketing campaigns, improving deliverability, and increasing customer engagement. According to the vendor, Bento caters to businesses of all sizes, from small startups to large enterprises. The platform is commonly used by ecommerce businesses, SaaS companies, digital marketers, email marketers, and online retailers.

Key Features

Flows: According to the vendor, users can create automations based on user behavior and purchases using Bento's flexible Workflow builder. The platform allows for effortless building and testing of automations.

Ads: Bento offers multi-touch attribution and analytics to accurately track sales and recurring revenue across all currencies with commerce integrations. Users can monitor the performance of their ads and campaigns and gain insights into the effectiveness of their advertising efforts.

Email & SMS: Bento enables users to send targeted messages to customers at scale. The platform allows for the safe delivery of beautiful emails to millions using plain text or drag-and-drop builders. Additionally, users can engage with customers through SMS messages.

Chat: With Bento, users can engage in 1-on-1 conversations over live chat, social media, and email. According to the vendor, it is easy to respond to customers across multiple channels and talk to customers in real-time through their own website. Bento also allows for the connection of email, social media, and other channels to facilitate effective communication.

Community: Bento offers an active and welcoming community on Discord where users can collaborate and seek help from other customers, experts, and the Bento team. The vendor claims that users can receive support 24/7, remove blocks, and participate in discussions to share insights.

Email Validation: According to the vendor, Bento's Spam API can be used to proactively unsubscribe new sign-ups that meet certain criteria, thus preventing spam complaints and improving deliverability instantly. The platform eliminates the need for manual cleaning of email lists.

Integrations: Bento allows users to easily connect the platform to their favorite software tools. Non-technical marketers or developers can integrate with ease. The platform offers a wide variety of integrations, including Stripe, WooCommerce, Shopify, and more. Users can push real-time or batched data into Bento using connector tools like Zapier and Integromat.

Marketing Automation: According to the vendor, Bento enables users to launch powerful automations in minutes using its flexible Workflow builder. Users can test automations before going live to avoid mistakes and can receive help and support from the Bento team during regular office hours.

Email Marketing: Bento allows users to send beautiful emails to their customers using plain text or drag-and-drop builders. The platform provides automated checks to catch early mistakes before sending broadcasts. Additionally, Bento automatically unsubscribes bad sign-ups, helping users maintain a clean email list.

Two-Way Communication: Users can respond to customers across multiple channels when they reply to broadcasts or automations. Bento facilitates easy engagement in conversations with customers in real-time through their website. Users can also connect email, social media, and other channels to communicate effectively.