Bloom Intelligence

Bloom Intelligence is a marketing platform designed to assist restaurant operators in growing their business. According to the vendor, this platform offers actionable analytics and customer profiles to personalize the guest experience and optimize restaurant operations. It is marketed as suitable for businesses of all sizes, from small independent restaurants to large multi-unit chains. The platform is used by restaurant marketing professionals, retail marketing professionals, coffee shop owners, fine dining establishments, and fast casual restaurants.

Key Features

WiFi Analytics: According to the vendor, the platform gathers data from WiFi access points to track individual customer behavior and demographics. It collects data on daily traffic, dwell times, repeat customers, and more. The data can be used to segment customer lists and personalize marketing campaigns.

Online Ordering Marketing: The platform offers online ordering functionality to save time for customers and collect data from online orders. It allows the segmentation of customer profiles and the sending of targeted marketing messages. Automated messages can be triggered based on order placement or reviews.

Restaurant Email Marketing: The platform facilitates email marketing by providing tools to create newsletters, promotions, and announcements. It allows the collection of customer emails through website forms and online ordering. The goal is to send consistent and relevant emails to build customer loyalty.

Use Social Media for Restaurant Marketing: The platform enables engagement with customers on popular social media channels. It allows the sharing of photos, videos, and updates about the restaurant. The aim is to encourage customers to share their experiences and reviews.

Facebook: According to the vendor, the platform offers features to engage with customers through a Facebook group. It allows the hosting of contests to increase page likes and engagement. Additionally, it enables the sharing of videos and behind-the-scenes content to attract attention. The platform encourages customers to share and interact with the restaurant's posts.

Instagram: The platform allows the sharing of shareable photos and videos on the WiFi landing page. It provides social-friendly features like like, share, pin, and tweet buttons. The goal is to encourage guests to check in on social media when using WiFi and share deals and promotions customized for each social media platform.

Twitter: According to the vendor, the platform enables the sharing of quick, simple messages to engage with customers. It allows the use of images and text to grab attention. Additionally, it facilitates connecting with the audience and responding to their tweets. The platform is positioned as a time-saving marketing option.

Restaurant Paid Advertising: The platform offers integration with Google Ads and Facebook Ads to reach a larger audience. It allows the configuration of targeting features to display ads to specific customers. The platform enables the personalization of ads based on browsing history and demographics. Detailed dashboards are provided to monitor and analyze ad performance.

Google Ads: According to the vendor, the platform enables the display of ads at the top or bottom of Google search results. It allows the configuration of ad placement based on location and search terms. The platform provides options to set a budget cap and adjust or pause campaigns as needed. The goal is to reach a large audience and track ad performance.

Facebook Ads: The platform allows the display of ads to Facebook's large user base. It offers targeting options based on demographics and interests. The platform enables the creation of lookalike campaigns to find new customers. Additionally, it allows the upload of customer lists for remarketing campaigns.