blueknow

blueknow is a Conversion Rate Optimization (CRO) Software-as-a-Service (SaaS) solution offered by Blueknow. According to the vendor, the product is designed to help e-commerce businesses increase their sales and recover abandoned carts. It is suitable for companies of all sizes, ranging from small businesses to global brands. The tool is utilized by professionals in various roles, including e-commerce managers, marketing managers, CRO specialists, digital marketers, retail managers, and professionals in the telecommunications, travel, fashion, and electronics industries.

Key Features

Cart Recovery Solution: According to the vendor, blueknow offers a customizable cart recovery solution that can recover abandoned carts from both registered and unregistered/guest users. The solution is adaptable to various industries such as e-commerce, hotels, telcos, universities, and travel agencies.

A/B Testing Tool: The vendor claims that blueknow provides a self-service A/B testing tool for optimizing cart recovery campaigns. Users can perform A/B tests for content, time, and channel, with the tool automatically implementing the best option for improved results.

Anonymous User Conversion: According to the vendor, blueknow helps businesses convert anonymous users into known users. The platform offers features such as gathering Net Promoter Score (NPS), generating new email subscribers, and assisting users in completing their purchase, aiming to enhance targeting and personalize marketing efforts.

Responsive Email Templates: The vendor states that blueknow sends responsive email templates optimized for any device, resolution, or browser. These templates aim to maximize cart recovery rates by minimizing distractions and encouraging users to complete their purchase.

Integration with Salesforce Marketing Cloud (SFMC): Blueknow integrates with Salesforce Marketing Cloud (SFMC), allowing businesses to leverage its cart recovery solution without leaving the SFMC platform. According to the vendor, this integration provides enhanced cart recovery capabilities and a seamless experience.

ISO 27001 Certification: According to the vendor, Blueknow is the only market supplier with the ISO 27001 certification in Information Security. This certification ensures that information handling is held to the highest standard, providing peace of mind for businesses in terms of data security and compliance.

Easy Implementation: The vendor claims that implementing blueknow is a straightforward process that does not require extensive technical involvement. Users only need to include a static tag using their existing Tag container, such as Google Tag Manager, to gain autonomy from their technical team.

Customized Solution: According to the vendor, blueknow specializes in cart recovery and guarantees a fully customized solution tailored to each business's specific needs. The platform develops a unique tool created especially for each e-commerce business, aiming to ensure maximum effectiveness and alignment with their goals.