Bonzai

Bonzai is a creative automation platform offered by Bonzai Digital Pvt. Ltd. that aims to simplify the creative production process for marketers, publishers, and designers. According to the vendor, this self-serve product allows users to build personalized creatives across channels, formats, and screens, leveraging data and technology for effective personalization. The platform offers standardized processes and workflows to ensure timely delivery of creatives. It caters to both small and large companies, providing control over all aspects of creative production. Bonzai also facilitates easy publishing of advertising through partner integration and offers performance measurement capabilities to track and analyze the effectiveness of creatives across channels.

Key Features

• Build Creatives at Scale: According to the vendor, Bonzai enables users to build creatives at scale across various channels, formats, and screen sizes, providing an efficient creative production process.
• Personalize Creatives with Data and Technology: The vendor claims that Bonzai allows marketers and designers to leverage data and technology to personalize creatives, ensuring relevant and engaging content for their target audience.
• Standardized Processes and Workflows: The platform offers standardized processes and workflows, aiming to streamline the creative production process and ensure on-time delivery of creatives.
• Control Over Creative Production: Users have the ability to customize and optimize all aspects of creative production with Bonzai, according to the vendor.
• Easy Publishing through Partner Integration: Bonzai integrates with various partners, enabling users to easily publish their advertising across multiple platforms and channels, as claimed by the vendor.
• Performance Measurement Across Channels: The platform provides performance measurement capabilities, allowing users to track and analyze the effectiveness of their creatives across different channels, according to the vendor.