Brand Amplifier

Brand Amplifier is a social media marketing solution offered by Reshift Media that aims to help businesses build and manage their online brand presence, engage with their target audience, and achieve their social media goals. According to the vendor, this solution is designed for multi-location businesses such as franchises, retailers, and restaurants, and is suitable for brands of any size. The target users of Brand Amplifier include marketing professionals, social media managers, digital marketing agencies, and professionals in the retail, food service, franchise, and creative industries.

Key Features

Social Media Community Management: According to the vendor, Brand Amplifier offers multi-location businesses a social media community management solution to maintain a consistent brand voice and customer service approach across all their locations on social media platforms.

Content Marketing: The vendor states that Brand Amplifier helps businesses develop and implement a content marketing strategy by identifying the best topics, social platforms, and posting frequency to reach and engage potential customers.

Brand Building: Brand Amplifier assists businesses in creating and maintaining a consistent brand identity across all digital channels, focusing on reinforcing brand personality and values through the right tone and verbiage in social media posts, comments, and customer responses.

Live Event Coverage: According to the vendor, Brand Amplifier helps businesses plan and execute social media strategies for live events, conferences, product launches, or trending topics, including creating event-specific hashtags, posting real-time updates or live streams, and aligning with PR initiatives.

Measurement and Reporting: Brand Amplifier provides businesses with comprehensive measurement and reporting capabilities, allowing them to analyze metrics such as reach, engagement, demographics, and geographic pockets of interest.

Customer Retention: The vendor claims that Brand Amplifier helps businesses engage with customers on social media by providing customized responses to frequently asked questions and developing a process to address customer inquiries and escalations efficiently.

Reputation Management: According to the vendor, Brand Amplifier offers reputation management capabilities to monitor and address customer sentiment, online reviews, and brand mentions, including tracking social media inquiries and comments, competitor sentiment, and industry-related news.

Usable content: The vendor states that Brand Amplifier provides businesses with skilled content creators who can produce engaging and credible content, negotiating full usage rights and collecting influencer creative content to build a library of quality content.

Measurable results: Brand Amplifier offers detailed campaign metrics analysis and reporting, providing actionable data on the effectiveness of influencer marketing strategies, according to the vendor.

Create authentic and relatable social proof for your brand: The vendor claims that Brand Amplifier specializes in formulating and executing each element of the influencer strategy to communicate the brand's message, aiming to deliver tangible results and propel the brand's growth.