BrandMap

BrandMap® 10, developed by WRC Research Systems, Inc., is a software solution designed for professional researchers worldwide. According to the vendor, it offers user-friendly and rapid analysis capabilities, allowing users to generate presentation-ready biplots, correspondence, mdpref, and MCA maps. The software is suitable for companies of all sizes, from small businesses to large enterprises. It serves various professions and industries, including market researchers, brand managers, product developers, sensory researchers, as well as financial and banking researchers.

Key Features

True 64 bit program!: According to the vendor, BrandMap® 10 is a true 64-bit program, which is designed to provide optimal performance and compatibility with modern systems.

Stand-alone performance!: The vendor claims that BrandMap® 10 has stand-alone capabilities, allowing users to analyze and produce maps directly from their tables without the need for additional software.

Both PC and MAC compatible!: According to the vendor, BrandMap® 10 is compatible with both PC and MAC operating systems, providing flexibility and accessibility to a wide range of users.

Exclusive Brand Projector™: The software features an exclusive Brand Projector™, which, as claimed by the vendor, calculates and graphically displays the attribute changes necessary for brand re-positioning on the map, offering valuable insights for brand management.

Optional true 3D rotatable maps: BrandMap® 10 offers users the option to generate true 3D rotatable maps, as claimed by the vendor, enhancing visualization and analysis capabilities.

Automatically labeled scatter, bubble, regression, and radar charts: The software automatically labels scatter, bubble, regression, and radar charts, according to the vendor, facilitating the interpretation and communication of data visually.

Easy data entry: BrandMap® 10 provides multiple options for data entry, including manual entry, importing from Excel or other tab packages, and pasting from other applications, as stated by the vendor, ensuring a seamless and efficient workflow.

Extensive context-sensitive on-line help: Users have access to comprehensive on-line help resources that are context-sensitive, according to the vendor, assisting them in navigating and utilizing the software effectively.

Fast high-quality output to laser and color printers: The vendor claims that BrandMap® 10 enables fast and high-quality output to laser and color printers, ensuring professional-looking results for presentations and reports.

Easy copy and paste into PowerPoint, Word, and other word processing documents: According to the vendor, BrandMap® 10 allows users to easily copy and paste generated maps and charts into popular word processing software like PowerPoint and Word, simplifying the integration of visualizations into various documents.