Browsee

Browsee is a customer experience (CX) platform developed by Heroteck that aims to help businesses gain insights into user behavior on their websites. According to the vendor, Browsee offers a range of tools such as session recordings, heatmaps, funnels, and feedback forms to facilitate this understanding. The platform is designed to cater to professionals in various fields, including product managers, UX/UI designers, web developers, digital marketers, and e-commerce companies.

Key Features

Session Recordings: According to the vendor, Browsee allows users to visually understand user behavior on websites by recording and replaying user sessions. This feature aims to help identify problems and pain points, with the added benefit of behavior tags that categorize user emotions such as rage, confusion, and feeling lost.

Heatmaps: The vendor claims that Browsee's heatmap feature can help improve user engagement and reduce bounce rates by analyzing click, scroll, and attention patterns on web pages. Users can also segment heatmaps to track behavior from different sources, click types, channels, and geolocation.

Dynamic Heatmaps: Browsee offers the ability to track behavior on dynamic content such as menus, popups, and dropdowns, according to the vendor. This feature aims to generate heatmaps for dynamically generated pages without manual effort and track dynamic page elements like menu dropdowns or modals.

Integrations: Browsee integrates with various chat, ticketing, and analytics tools, according to the vendor. Users can see session links in chat conversations for better support and send data to Google Analytics or other analytics tools for comprehensive analysis.

Browsee Respects User Privacy: The vendor states that Browsee honors Do Not Track settings in browsers and is GDPR compliant. By default, the platform doesn't record sensitive input fields like passwords, emails, or numbers. Users have the option to choose which fields to record or not record, and can even block textual data on a page for anonymized recordings.

Priority Session Recordings: According to the vendor, Browsee allows users to prioritize specific pages for recording based on current needs. Users can also block pages and patterns from session recording, such as "/blog". The platform offers auto-tagging of sessions based on sentiments like rage clicks, confusion, and high engagement.

Segment and Filters: Browsee enables users to filter sessions by various parameters such as referral, UTMs, CSS elements, device, and geolocation, according to the vendor. Users can create segments to monitor errors and user sentiments, and identify users by their email to understand their problems and improve conversion rates.

Share and Save: Browsee provides users with the ability to easily share sessions with the team or create public URLs for collaboration purposes. Users can save favorite sessions to a library for future reference and save and share session links in chat or ticketing tools, according to the vendor.

Improve Engagement & Conversions on Pages: The vendor claims that Browsee allows users to analyze user interactions and engagement on web pages. Users can segment traffic sources, geolocation, and A/B test experiments for deeper insights. The platform also enables users to compare heatmaps across different date ranges to track page engagement changes.

Behavioral Clusters: Browsee offers a feature that provides users with a broad summary of user behavior, including dropped and retained sessions, according to the vendor. This feature aims to help identify patterns and understand how users navigate through the website. Users can also watch dropped sessions to uncover issues and improve user experience.