Browsi

Browsi is an AI-powered platform designed to optimize ad inventory in real-time, aiming to enhance user experience (UX) and drive revenue growth for publishers. According to the vendor, Browsi is suitable for businesses of various sizes, ranging from small enterprises to large corporations. It caters to a range of professionals and industries, including digital publishers, ad operations managers, advertising agencies, media companies, and online publishers.

Key Features

Smart AI engine: According to the vendor, Browsi utilizes an advanced AI engine that analyzes over 150 real-time behavioral data points to determine the optimal placement of ads. The AI engine predicts user behavior and personalizes the ad experience for each individual, with the goal of improving user engagement.

Robust console for full editorial control: Browsi provides a console that allows users to configure their own user experience (UX) and layout rules. The console enables users to run A/B tests, set up alerts, and track ad performance in real-time, providing them with the tools to optimize their ad inventory effectively.

Ongoing white glove service: Browsi offers 24/7 support and assigns a dedicated Customer Success Manager (CSM) to ensure the success of its users. The vendor states that the CSM works closely with users, setting goals, conducting monthly calls, and quarterly business reviews (QBRs) to provide guidance and support throughout the user's experience.

Simple implementation: According to the vendor, Browsi can be easily implemented as it integrates seamlessly with the user's existing ad server, without requiring any system or provider switches. The implementation process is designed to be smooth and straightforward, allowing users to quickly set up Browsi and potentially see improvements in their key performance indicators (KPIs).

Real-time behavioral data: Browsi collects over 150 real-time behavioral data points to determine the appropriate placement of ads. The vendor claims that by leveraging this data, Browsi creates personalized ad experiences for each user, aiming to serve ads at the right time and in the right location.

Full editorial control: Browsi's console grants users full editorial control over their ad placements. Users can easily configure their desired UX and layout rules, aligning ad placements with their overall user experience goals. According to the vendor, this level of control allows users to optimize their ad inventory and potentially improve ad performance.

Instant uplift in ad revenue: According to the vendor, by leveraging Browsi's AI technology and personalized ad experiences, users may experience an instant uplift in their ad revenue. The vendor claims that Browsi's AI engine selects the best ads per user, with the aim of maximizing revenue and boosting key performance indicators (KPIs).