Certis DSP

Certis DSP is a versatile and powerful Demand Side Platform (DSP) and Data Management Platform (DMP) designed for programmatic advertising traffic on mobile and desktop platforms. According to the vendor, it offers a wide range of solutions and targeting options to help businesses of various sizes reach their desired audiences and potentially achieve maximum return on investment (ROI). This platform is aimed at marketing professionals, advertising agencies, media buying agencies, digital marketers, and e-commerce companies seeking to optimize their advertising campaigns and drive business growth.

Key Features

Demand Side Platform (DSP): According to the vendor, Certis DSP is a robust DSP that offers a variety of targeting options and campaign generation settings, supporting various pricing models for increased flexibility.

Brand Safety: Certis DSP provides brand safety features to protect brands from being served on publishers with undesired content. It offers built-in whitelists and blacklists, which the vendor claims ensure ads are served on high-quality and brand-safe environments.

Global Reach: The vendor states that Certis DSP allows advertisers to potentially reach audiences worldwide, as the platform handles up to 100 billion ad requests per day, providing extensive reach and scalability for global advertising campaigns.

Whitelabel DSP: Certis DSP offers a whitelabel solution, enabling users to manage their own DSP with their own branding and customized experience for their clients, as per the vendor's claims.

Data Management Platform (DMP): According to the vendor, Certis DSP includes a DMP that enables users to create, manage, and analyze first-party audience data. It also leverages third-party data partners for advanced targeting capabilities.

Performance Campaigns: Certis DSP offers performance campaign capabilities, combining AI algorithms and human intelligence to optimize campaigns based on specific objectives and potentially achieve desired CPA goals, according to the vendor.

Targeting Options: Certis DSP offers a comprehensive range of targeting options, including location targeting, connection type targeting, frequency capping, retargeting, and more, potentially ensuring precise audience targeting, as claimed by the vendor.

Supported Creative Formats: According to the vendor, Certis DSP supports a wide range of creative formats, including display ads, video ads, native ads, and more, potentially ensuring compatibility and impactful advertising experiences.