CoGoBuzz

CoGoBuzz is a customer engagement and marketing automation platform developed by NConnections. It is designed specifically for the hospitality industry, catering to businesses such as restaurants, cafes, bars, entertainment venues, and franchises. According to the vendor, CoGoBuzz offers a range of features to help businesses capture customer data, manage marketing campaigns, and engage with guests automatically.

Key Features

WiFi Marketing: According to the vendor, CoGoBuzz allows businesses to capture customer data and insights by providing guest WiFi login. It stores customer information such as name, profile photo, phone number, email address, and visit history. Additionally, it triggers automated SMS text messages based on customer habits and utilizes Social Gravity™ to grow the audience.

SMS Marketing: CoGoBuzz enables businesses to create and execute targeted SMS marketing campaigns, delivering personalized messages to customers. According to the vendor, it allows businesses to send welcome messages to new customers, encouraging them to like and check-in on Facebook. It also sends automated loyalty messages to returning customers and targeted offers to win back lost customers.

Email Marketing: According to the vendor, CoGoBuzz seamlessly integrates with popular email marketing platforms, allowing businesses to deliver targeted messages to customers. It enables personalized welcome and loyalty messages to engage customers, as well as the sending of special offers and promotions to entice lost customers to return.

Digital Signage: CoGoBuzz offers digital signage solutions for venues, according to the vendor. It includes features such as Social TV with a live Instagram feed to engage customers. The platform also provides digital menu boards, tap lists, event notifications, and integration with loyalty programs. According to the vendor, CoGoBuzz allows for interactive advertisements and mobile interaction.

Automated Marketing: The vendor states that CoGoBuzz saves time by automating marketing messages. It sends automated messages based on customer actions and habits, including personalized welcome messages for new customers, messages based on popular times and events, and targeted offers to win back lost customers.

Customer Profiles & Reports: CoGoBuzz creates customer profiles based on visit data and customer actions, according to the vendor. It generates filtered customer lists for targeted advertising campaigns and provides real-time reports and analytics on customer data and visit patterns. The platform also tracks customer visit history and behavior.

Real-Time Marketing: According to the vendor, CoGoBuzz enables businesses to reach customers in real time with unique message triggers. It delivers relevant offers and promotions based on customer wants and needs, utilizing unique profile-based visit data to ensure customers receive personalized and relevant offers. The vendor claims that this feature increases customer engagement and drives revenue.

Contactless Digital Menus: CoGoBuzz provides contactless digital menus for customers, according to the vendor. It allows businesses to send direct links to online menus via SMS keywords or QR codes, enhancing convenience and safety measures. According to the vendor, this feature aims to improve the overall customer experience.

Integrated Digital Marketing: CoGoBuzz seamlessly integrates with existing messaging and CRM platforms, according to the vendor. It allows for efficient data sharing and enables businesses to share customer data with platforms such as Facebook advertising, Mailchimp, Square, HubSpot, and more. According to the vendor, this integration improves advertising reach and effectiveness through targeted marketing campaigns and enhances customer engagement to drive revenue.