Companion

Companion is an influencer marketing tool offered by IMCompanion Limited. According to the vendor, it aims to assist businesses in discovering, managing, and tracking influencer campaigns. The tool provides features such as influencer discovery, audience insights, campaign management, content tracking, and performance analysis. It is designed to cater to businesses of all sizes, from small startups to large enterprises. Marketing professionals, social media managers, PR coordinators, advertising agencies, and brand managers across various industries can benefit from using Companion.

Key Features

Influencer Discovery & Insights: According to the vendor, Companion allows users to find suitable influencers for their campaigns by vetting their followers, content, and stats. It also provides extensive data about the influencers' audience behavior.

Campaign Management: The vendor claims that Companion enables users to run impactful campaigns with customizable workflows suitable for various types of activations. It offers automatic tracking and logging of all influencer content, and features a streamlined and user-friendly interface for campaign management.

Content Tracking: According to the vendor, Companion can save users up to 95% of their time during influencer marketing campaigns by automatically capturing all brand mentions on different platforms. It also provides a centralized location to view all posts and stories for easy tracking.

Live Dashboards: Companion offers extensive live dashboards for real-time tracking of campaign performance. Users can customize the dashboards to display the metrics they need, and monitor performance by platform, post, and influencer.

Analyzing Campaigns: The vendor states that Companion provides real-time analytics to measure campaign performance. It simplifies reporting with one-click reports and allows for easy sharing with clients and team members.

Benchmark Value Calculator: According to the vendor, Companion includes a benchmark value calculator to determine if users are paying the correct amount for influencer content. It helps justify budgets for influencer campaigns and enables users to compare their benchmark value against competitors.

Bespoke Reporting: Companion offers white-labeled and tailored reports for influencer campaigns. These reports include in-depth analysis and key learnings, saving users time and effort in creating comprehensive reports.