Competitoor

Competitoor is a price and market intelligence platform offered by the vendor Competitoor. According to the vendor, it is designed to assist brands and retailers in monitoring their competitors and the market to make informed business decisions. The platform provides real-time data and analytics on pricing, promotions, assortment, and brand value protection. It is aimed at small to large companies operating in various industries such as consumer electronics, fashion and luxury, DIY, pharmacy, and consumer goods.

Key Features

Brand Intelligence: According to the vendor, Competitoor allows users to monitor their distribution network and keep track of their competitors. The platform utilizes artificial intelligence and machine learning to recognize and monitor products from the user's catalog on websites and marketplaces. The vendor claims that this feature can help improve relationships with resellers and increase orders within a short time.

Retailer Intelligence: Competitoor enables users to monitor competitors and optimize their pricing strategy, as stated by the vendor. Users can recognize and monitor products identical or similar to theirs on competitor sites and marketplaces. The vendor suggests that this feature can potentially increase revenues and margins within a short time.

Prices and Promotions: According to the vendor, Competitoor allows users to stay up to date on competitors' price movements. Users can import their list of products and compare their prices against competitors' on a daily basis. The platform also provides the capability to monitor ancillary expenses and make them easily accessible on a dashboard. Additionally, Competitoor enables users to monitor Minimum Advertised Price Violations (MAPV) to protect brand value. The vendor claims that users can use benchmark analysis to identify strengths, weaknesses, threats, and opportunities in competitors' catalogs. Users can also analyze their own assortment depth and advertising pressure compared to competitors within a marketplace. The vendor suggests that dynamic pricing can be utilized to optimize pricing strategies and respond to market demand. Furthermore, Competitoor enables users to monitor comparison shopping engines and find the right balance between visits and margin.

Analytics: The vendor states that Competitoor provides easy-to-read analytics and historical data. Users can store and analyze data on prices, promotions, assortment changes, and price thresholds. The platform allows users to analyze trends, market movements, and product visibility to optimize offers, promotions, and pricing strategies. The vendor claims that Competitoor can help maximize sell-through rates and minimize cash-to-cash cycles.

Assortment and Availability: According to the vendor, Competitoor allows users to compare assortments of different brands and analyze brand market presence, promotional pressure, and price positioning. Users can cluster and normalize the assortment of e-commerce websites for easy comparison. The platform also enables users to analyze pricing strategies, optimize offers and promotions, and stay up to date on market trends.