Conjoint.ly

Conjoint.ly is a comprehensive survey research platform that caters to market research professionals, business analysts, product managers, and marketing teams. It offers advanced tools and expert support for conducting market research, particularly in the areas of product and pricing research. The platform is suitable for companies of all sizes, from small businesses to large enterprises. With its user-friendly interface and extensive features, it is an ideal choice for professionals in the consumer goods, MedTech, and Pharma industries.

Key Features

MaxDiff Analysis: Conjoint.ly provides MaxDiff Analysis, a statistical technique that efficiently tests and ranks multiple items based on customer preferences. It generates detailed reports and insights on the ranking of different items, empowering businesses to make informed decisions.

Claims Test: Conjoint.ly's Claims Test is a comprehensive methodology for testing up to 300 product claims. It combines choice-based questions, adaptive experimental design, and diagnostic questions to identify the most persuasive claims for a brand or product category. The platform offers detailed reports on claim preferences, diagnostics, and brand associations.

TURF Analysis Simulator: Conjoint.ly offers a TURF Analysis Simulator to help businesses measure the reach of different combinations of claims or features. The simulator provides a user-friendly interface for conducting automated TURF analysis on the results of any Conjoint.ly experiment or external dataset. This feature enables businesses to determine the combinations that will potentially reach the largest number of customers.

A/B Test: Conjoint.ly's A/B Test is an experimental method for comparing the performance of two stimuli, such as ads, packaging, claims, or products. It exposes respondents to each stimulus individually for focused comparison and generates detailed reports and metrics for easy comparison between the two stimuli.