Conjura

Conjura is an eCommerce data analytics platform that, according to the vendor, aims to provide businesses of all sizes with enhanced visibility over their operations. The platform offers benchmarking, company reporting, and data science capabilities, catering to finance, marketing, and operations professionals, as well as eCommerce leaders in the retail industry.

Key Features

eAssessment: According to the vendor, Conjura's eAssessment feature allows for automated eCommerce brand analysis, enabling businesses to evaluate their key metrics against industry benchmarks. The self-serve platform effortlessly connects a brand's data sources and generates reports in a PDF format.

Benchmarks: Conjura offers benchmarking capabilities to compare performance across sales, marketing, traffic, and customer metrics. Users can filter the data by various parameters, such as region, vertical, average selling price, and revenue rank, to gain a comprehensive view of performance metrics.

Prime Analytics: The vendor claims that Conjura's Prime Analytics feature facilitates data-driven decision making by providing automated reporting and self-service analytics tools. It consolidates and explores performance data, offering centralized visibility of eCommerce performance. The platform also integrates with leading eCommerce tools and systems.

Data-driven decision making: Conjura's data-driven decision-making feature allows users to access key business metrics through dashboards and automated daily reporting. According to the vendor, users can view both real-time and historical data, enabling them to make data-driven decisions promptly.

Benchmarking tool: According to the vendor, Conjura's benchmarking tool helps businesses validate their marketing spend and compare their performance against competitors. Users can analyze revenue mix by channel and identify potential areas for improvement based on performance metrics such as click-through rate (CTR), cost per click (CPC), and cost per thousand impressions (CPM) on paid channels.

Automated audit process: Conjura's eAssessment platform automates the brand audit process, saving time and resources. The vendor claims that the automated process ensures consistent and in-depth output, providing a comprehensive analysis of a business. The resulting eAssessment report can be used for audits and presentations.

Data accuracy and integration: Conjura emphasizes data accuracy by leveraging reliable sources for different metrics, such as Google Analytics for traffic-based metrics and Shopify for revenue-based metrics. The platform allows businesses to merge multiple data sources, providing insights at a granular level, such as customer lifetime value by country, channel, or product category. The vendor states that data integration capabilities are crucial for tracking metrics accurately.

Centralized data warehouse: Conjura provides businesses with a centralized data warehouse, which, according to the vendor, serves as a single source for key business metrics. Users can access both real-time and historical data, gaining a comprehensive view of their business performance. Additionally, the platform allows users to export underlying data for further analysis or reporting purposes.