ConnectedWare

ConnectedWare is positioned as an all-in-one marketing software that aims to streamline and digitize marketing processes. According to the vendor, it enables businesses of various sizes to produce and manage marketing materials with ease and efficiency. The software is said to be suitable for marketing professionals, advertising agencies, retail companies, e-commerce businesses, and manufacturing companies.

Key Features

Marketing Asset Management: ConnectedWare offers a centralized Marketing Asset Management (MAM) system for businesses to store and manage their marketing data, including product data, images, videos, documents, press releases, and news. The vendor claims that the MAM ensures data is up-to-date, easily accessible, and available in the desired format.

Multi-Channel Marketing: The software is designed to automate the processing of data for various marketing channels such as print materials, newsletters, social media, and webshops. According to the vendor, this automation saves time and allows businesses to focus on engaging with their customers.

Marketing Data Management: ConnectedWare aims to help businesses effectively manage their marketing data, including product data, images, videos, and documents. The vendor states that the software ensures all marketing data is stored in the right format, up-to-date, and easily retrievable.

Automated Marketing Material Production: ConnectedWare automates the production of marketing materials such as catalogs, brochures, webshop content, and digital signage campaigns. The vendor claims that businesses can generate and populate these materials automatically, saving time and reducing the chances of errors.

Marketing Planning and Controlling: ConnectedWare is designed to assist businesses in planning and budgeting their marketing campaigns. The software allows for the efficient execution of projects and workflows, providing insights into employee allocation, timelines, budgets, and key performance indicators (KPIs), according to the vendor.

Customizable and Modular: ConnectedWare is described as a customizable and modular marketing software that can be tailored to fit the specific needs and requirements of businesses. The vendor highlights that the software can integrate with existing IT environments and can be customized to adapt to individual workflows and processes.

Web-based Access: ConnectedWare is a web-based marketing software accessible through any web browser on PC, Mac, or tablet. This allows users to access their data and work on their marketing projects anytime and from anywhere, according to the vendor.

Data Governance and Quality: ConnectedWare enables businesses to define rules and processes within the software to ensure data governance and quality. The vendor claims that automated data validation algorithms continuously check for missing or incorrect data, ensuring a complete and valid data set.

Dynamic Data Exchange: ConnectedWare facilitates dynamic and automated data exchange with various systems, including ERP systems, supplier systems, external image databases, and MS Office. The vendor states that this enables seamless data integration and updates, reducing manual work and ensuring data consistency.

Collaboration and Workflow Management: ConnectedWare supports collaboration and workflow management by allowing businesses to plan and assign tasks, track project progress, and facilitate communication between team members, external agencies, and clients. According to the vendor, this streamlines teamwork and ensures efficient project execution.