ContentMX Cloud

ContentMX Cloud is a content marketing platform that, according to the vendor, aims to enhance marketing strategies, drive web traffic, and boost engagement with the brand. It is designed for companies of all sizes, including IT Service Providers, Cloud Service Providers, Managed Service Providers, Marketing Professionals, and Sales Professionals.

Key Features

Content Streams: According to the vendor, users can access a wide range of content streams covering diverse topics such as security, remote work, AI, big data, and edge computing. Content streams can be customized to fit specific business needs, including protected streams for authorized partners and pro tip weeks.

White Glove Concierge Services: The vendor offers personalized support to help users build and optimize digital channel marketing strategies. This service aims to save time by assisting in managing posts and marketing campaigns, allowing partners to focus on new sales opportunities.

Lead Generation and Management: The platform includes features to generate leads, such as strong call-to-action elements in email campaigns and special Buy Signal content to track purchase intent. Users can also track and report on sales deals through lead management features, including partner-controlled webinar invitations and registration.

Social Marketing Qualified Leads (Social MQLs): The vendor claims that ContentMX Cloud helps users detect buyer intent by providing detailed reports on customer and prospect interest sent every week. These reports aim to provide actionable data points to enhance marketing efforts and drive business growth.

Co-Selling and Co-Marketing Features: The platform offers built-in CRM functionality to track and manage sales activity. According to the vendor, users can collaborate with vendors on sales and marketing efforts through extensive workflows. Additionally, users can participate in vendor webinars and potentially gain rewards with the Partner Score.

Customizable Marketing Content: According to the vendor, ContentMX Cloud provides users with weekly customizable marketing content, including videos, white papers, case studies, infographics, thought leadership articles, and training materials. Users have the option to review, edit, and publish the content themselves or choose to have it published automatically. The platform also offers assistance in organizing existing content into channels, themes, and weekly episodes.

Comprehensive Onboarding, Training, and Support: The vendor provides comprehensive onboarding, training, and support for users. This includes custom branded landing pages, webinars, and one-on-one training sessions. Users also have access to online training materials and ongoing support from a dedicated customer success specialist.

Advanced Features: ContentMX Cloud offers advanced features, such as automatically incorporating partner branding into materials and collecting contact information with gated campaigns. According to the vendor, users can set goals and gamify incentives. The platform also allows users to transform content into logical, story-driven campaigns over multiple weeks. Detailed activity tracking on published content and lead scoring are also available.