Core iQ

Core iQ is an all-in-one marketing platform specifically designed for financial institutions. According to the vendor, it aims to strategically enhance loans, deposits, and share of wallet, assisting financial institutions in retaining their accountholders and expanding within their markets. Core iQ caters to financial institutions of all sizes, including banks and credit unions. It is utilized by banking professionals, credit union professionals, marketing professionals in the financial industry, sales professionals in the financial industry, and financial institutions themselves.

Key Features

360 Degree View: According to the vendor, Core iQ offers a comprehensive view of each customer's relationship with the bank or credit union by integrating data from multiple systems. It consolidates account details, transaction history, communication preferences, and other relevant information in one place, providing relationship managers with complete visibility into customer interactions and engagement.

Build Lists: The vendor claims that users can generate custom lists based on specific criteria such as product ownership, account balances, or demographic information. Core iQ provides a reporting engine with a wide range of filters and options to create targeted lists. It automates the process of extracting data from the core system and ancillary systems, eliminating the need for manual data entry.

Onboard New Relationships: Core iQ facilitates a structured onboarding process for new customers or members, as stated by the vendor. It automates the delivery of personalized welcome messages and guides new relationships through the account setup process. The platform also tracks the progress of onboarding activities and provides insights into the effectiveness of the onboarding process.

Reports & Dashboards: Core iQ offers a variety of pre-built reports and dashboards to monitor key performance indicators and track marketing campaigns, according to the vendor. Users have the flexibility to customize reports and dashboards based on their specific requirements. The platform provides real-time visibility into campaign performance, conversion rates, and cross-sell opportunities through data visualization.

P$YCLE® Premier Integration: According to the vendor, Core iQ seamlessly integrates with Claritas P$YCLE Premier, a household segmentation system for financial marketers. It enriches customer profiles by appending P$YCLE Premier segment data, enabling targeted marketing campaigns based on income-producing assets and financial behaviors. Core iQ leverages P$YCLE Premier data to develop strategic marketing campaigns aligned with lifecycle stages and product propensities.

Campaigns: Core iQ empowers users to create and manage multi-channel marketing campaigns, including email, direct mail, and SMS, as claimed by the vendor. It provides a library of customizable templates for various campaign types and offers automation features to schedule and send campaigns at specific times or based on customer triggers. The platform tracks campaign performance metrics such as open rates, click-through rates, and conversion rates.

Marketing Automation: According to the vendor, Core iQ automates repetitive marketing tasks such as sending welcome emails, birthday messages, or transactional notifications. Users can design personalized customer journeys based on specific triggers or events and leverage multi-channel automation capabilities. The platform provides analytics and reporting to evaluate the effectiveness of marketing automation campaigns.

Multi-Channel Fulfillment: Core iQ streamlines the delivery of marketing materials through multiple channels, including email, direct mail, and SMS, according to the vendor. Users can create and customize templates for various marketing collateral such as postcards, letters, and brochures. The platform automates the fulfillment process by integrating with print and mail vendors, while also tracking the delivery and response rates of marketing materials for analysis and optimization.

Surveys: According to the vendor, Core iQ enables users to create and distribute surveys to gather feedback from customers or members. It offers pre-built survey templates and automates the survey process, including distribution, data collection, and analysis. The platform generates reports and insights based on survey responses, aiding decision-making and improvement efforts.

Cross-Sell: Core iQ assists in identifying cross-selling opportunities based on customer profiles and product ownership, as claimed by the vendor. It generates cross-sell lists and reports to target customers who may be interested in additional products or services. The platform automates the delivery of cross-sell offers through email, direct mail, or other channels, while also tracking the conversion rates and effectiveness of cross-selling campaigns.