Corgilytics

Corgilytics is a self-service analytics platform that, according to the vendor, provides market research, brand analytics, and customer analytics tools. The platform is designed to assist businesses of various sizes, from small businesses to large enterprises, in making data-driven decisions. It caters to marketing professionals, business analysts, market researchers, retailers, and franchise operators, providing them with insights to identify market potentials, track brand visibility and trends, and understand their customer base.

Key Features

Market Analytics:

• Identify Market Potentials: According to the vendor, Corgilytics enables businesses to analyze aggregated demand and affinity for specific categories at different geographical levels, such as regions, MSAs, or cities, to identify potential markets.
• Find Ideal Markets: The platform allows users to explore a wide range of data points, both traditional and innovative, to gain a comprehensive understanding of specific locales and discover markets that align with their business objectives.
• Site Selection Tools: Corgilytics combines demographic, psychographic, and geographic factors to provide site selection analysis, helping businesses maximize the performance of new locations.

Brand Analytics:

• Brand Visibility & Trends: Corgilytics measures brand visibility across popular channels in near real-time, allowing businesses to track the effectiveness of their marketing efforts and identify the channels and campaigns that drive results.
• Competitive Insights: Users can gain valuable insights into the factors that influence brand impressions for their competitors, enabling them to develop strategies to capture a larger market share.
• The Comprehensive Picture: Corgilytics provides comprehensive insights into brand trends across multiple channels, empowering businesses to optimize their marketing campaigns and allocate resources effectively.

Customer Analytics:

• Identify Your Top Customer Cohorts: Corgilytics helps businesses gain a deeper understanding of their customers by analyzing existing customer data and providing actionable optimization recommendations.
• Find Lookalike Audiences: The platform utilizes demographic and psychographic profiling to identify potential customers who share similar characteristics with existing purchasers, helping businesses expand their customer base.
• Identify Locales with Your Ideal Customers: By leveraging machine learning algorithms and analyzing data from top-performing stores, Corgilytics enables businesses to identify influential traits that drive success in specific locations.

Franchise Location Due Diligence:

• Site Selection Demystified: Corgilytics offers an easy-to-use browser-based interface that allows users to quickly evaluate markets and identify potential hotspots for retail, restaurant, and hospitality establishments.
• 21st Century Market Research: According to the vendor, the platform provides authoritative data on high-intent consumers, segmented by metro and city, enabling businesses to identify locations with high demand for their specific category.
• Use Existing Location Data to Find Winners: Users can upload key performance indicators (KPIs) from existing locations and leverage demographic, psychographic, and proximity-based factors to find similar locations within seconds.

Retailer Market Analytics:

• Instantly Understand Markets: Corgilytics offers an intuitive interface that allows users to identify retail, restaurant, and hospitality hotspots and monitor real-time traffic patterns.
• Find Areas with Objectively Measured Demand: The platform combines marketing technologies and geographic information systems (GIS) to provide users with accurate and up-to-date market demand data for selected categories.
• Easily Compare Geographies: Users can easily scale their analysis from state-level down to zip code granularity, gaining insights into market potentials and making informed decisions.

Quick Service Restaurant Analytics:

• Use Existing Location Data to Find Winners: Users can upload KPIs from existing quick-service restaurant locations and leverage demographic, psychographic, and proximity-based factors to quickly identify similar locations.
• Easily Compare Geographies: Corgilytics allows users to compare different geographies, from state-level down to zip code granularity, to identify market potentials and make data-driven decisions.
• Instantly Understand Markets: The platform provides an easy-to-use interface that allows users to identify retail, restaurant, and hospitality hotspots and monitor real-time traffic patterns.