CubApp

CubApp is a cloud platform developed by Connecta s.r.l.s. that aims to enhance customer loyalty and communication for small to medium-sized businesses in various industries. According to the vendor, CubApp provides advanced marketing tools to reward customer loyalty and incentivize repeat purchases.

Key Features

Loyalty Points Collection: According to the vendor, CubApp allows businesses to implement a points-based loyalty program where customers can earn points based on their purchases. These points can then be redeemed for discounts, vouchers, or free products, with the goal of encouraging repeat purchases and fostering customer loyalty.

Electronic Wallet: CubApp offers an electronic wallet feature that transforms a physical loyalty card into a virtual wallet. This feature enables customers to load credit onto their loyalty card and make purchases in-store using the stored credit. The vendor claims that this provides a convenient and secure way for customers to carry their loyalty card and access their credit from their smartphones.

Gift Card: With CubApp, businesses can offer special prepaid gift cards that can be personalized with their branding. According to the vendor, customers can purchase these gift cards for themselves or others, providing a flexible and appreciated gift option. The vendor states that businesses have the option to set predefined values for the gift cards or allow customers to choose the desired amount.

SMS Marketing: CubApp includes an SMS marketing feature that allows businesses to send targeted messages to their customers via SMS. The vendor claims that businesses can schedule and automate SMS campaigns to promote special offers, events, or news. Additionally, the platform provides easy management of contact lists, including the ability to group customers based on specific criteria. According to the vendor, SMS marketing is a cost-effective and efficient way to communicate with customers, reaching them directly on their mobile devices.

Loyalty Card App: CubApp offers a loyalty card app called MyCubApp, which customers can download on their smartphones. This app allows customers to carry their loyalty card digitally and access their account information at any time. According to the vendor, customers can view their points balance, track their transactions, and receive personalized notifications and promotions through the app. The vendor states that businesses have the option to brand the app with their logo and colors, providing a seamless and personalized customer experience.