Dealership CRM

Dealership CRM is a motorcycle dealership performance CRM software designed to assist powersports dealerships in building and maintaining customer relationships, streamlining sales processes, automating marketing campaigns, and enhancing customer service. According to the vendor, this software is suitable for powersports dealerships of all sizes, ranging from small independent dealerships to large multi-location dealerships. It is utilized by professionals in the powersports industry, including motorcycle, ATV, snowmobile, and watercraft dealerships.

Key Features

Customer Relationship Management: According to the vendor, Dealership CRM allows users to build and maintain customer relationships by recording essential customer information such as name, address, and unit ownership. Users can also keep track of customer interactions, including emails, calls, and notes, and conveniently attach documents such as agreements and quotes to customer records.

Sales Performance Tracking: The vendor claims that Dealership CRM provides a centralized platform for viewing and managing leads and contacts from various sources. Users can compare the performance of sales representatives, identify sales activities that have the most significant impact on conversions, track key performance indicators, and forecast future revenue.

Service Reminders: According to the vendor, Dealership CRM offers automated service and inspection reminders for customers. Users can send personalized reminders via text or email, assign tasks to ensure timely completion of jobs, and create checklists for consistent and high-quality work.

Customer Service Automation: The vendor states that Dealership CRM enables automated service and inspection reminders, as well as invitations to demo days and test rides. Users can anticipate customer needs based on historical data and collect customer feedback to continuously improve service delivery.

Email Marketing: Dealership CRM provides a drag and drop email marketing tool for creating personalized newsletters based on customer data. According to the vendor, users can analyze the success of their marketing campaigns and seamlessly integrate with ecommerce platforms for targeted offers.

Automations: According to the vendor, Dealership CRM allows users to create sequences of events to automate various dealership processes. Users can trigger automations based on specific actions or conditions, personalize customer interactions with automated emails, and set up features such as birthday emails and appointment reminders.

Sales Reports: Dealership CRM offers sales performance tracking and metric visualization. Users can identify top performers, areas for improvement, and visualize deal value and the number of deals per sales representative. Additionally, users can filter reports by date, deal status, and pipeline.

Campaigns: According to the vendor, Dealership CRM enables users to send one-time email campaigns to targeted lists. Users can choose from pre-designed email templates or create custom emails, personalize sender name, email address, and subject line, and preview and test emails before sending.

User Management: Dealership CRM provides user management features that allow users to onboard new team members and set permissions. Users can control access to lists, campaigns, and automations, create user groups with specific permissions, and limit actions and access based on user roles to ensure data security and privacy.