Decideware Relationship Optimizer

The Decideware Relationship Optimizer is a solution designed to assist advertisers in managing their agency partnerships and improving the performance, spend, and return on investment of their marketing and advertising efforts. According to the vendor, this tool is suitable for companies of various sizes, from small businesses to large enterprises. It is utilized by professionals in marketing and advertising, procurement, brand management, agency relationship management, and media management.

Key Features

Agency Evaluation Manager: According to the vendor, this solution is an agency evaluation tool that allows stakeholders to provide feedback, identify growth opportunities, and create action plans for collaboration.

Scope Manager: The vendor claims that the Scope Manager is a solution aimed at managing agency scopes, providing accurate and timely information for analysis, and streamlining the process of approving and completing scopes of work to meet commercial objectives.

Selection Manager: The Selection Manager, as per the vendor, helps in selecting the best agency for each assignment by consolidating agency information, enabling stakeholders worldwide to find agencies quickly, and facilitating an efficient agency selection process.

Briefing Manager: According to the vendor, the Briefing Manager ensures the delivery of effective briefs to every agency by supporting marketers in creating briefs, improving agency efficiency, and enhancing collaboration between clients and agencies.

Production Manager: The vendor states that the Production Manager enables effective spending in production by simplifying complex workflows, managing production costs efficiently, and providing insights to improve production performance.

Evaluation Action Planning: According to the vendor, this feature helps uncover key issues from agency evaluations, provides actionable insights for positive change, supports the development of meaningful action plans, and drives improvements in the client-agency relationship.

Business Intelligence: The vendor claims that the Business Intelligence feature turns complex data into meaningful insights, provides data-driven guidance for decision making, helps eliminate waste, and improves performance by delivering dashboards for important decisions.

Decideware University: According to the vendor, Decideware University is an online training resource for agency management that offers access to expert tutorials, educates and activates agency stakeholders, and provides onboarding programs for agencies.