Deployer

Deployer is an algorithmic email marketing platform that, according to the vendor, aims to help businesses of all sizes create, automate, and optimize their email marketing campaigns. The vendor claims that Deployer provides a range of features to maximize deliverability and engagement. Marketing professionals, e-commerce businesses, digital agencies, non-profit organizations, and both B2B and B2C companies are said to be the target users of Deployer.

Key Features

Recurring Delivery: According to the vendor, Deployer allows users to schedule recurring email messages at preferred dates, times, and intervals. This feature automates task reminders, invoicing, usage reports, and more.

Fast Forms: Deployer claims to offer customizable standard forms for various business needs, such as invoices, purchase orders, sales orders, estimates, shipping forms, and proposals. Users can utilize automated email tools to send these forms to the intended recipients at the appropriate time.

Engagement Tools: Deployer provides tools to monitor and analyze email responses, including open rates, click-throughs, form-fills, replies, and other engagement activities. This feature aims to help users target engaged contacts and provide additional support when required.

Event Triggers: According to the vendor, Deployer enables users to automate personalized email responses based on specific actions taken by leads and customers, such as making a purchase, subscribing, downloading, or requesting more information. This feature ensures timely and tailored communication.

Data Management: Deployer offers effective email data management beyond reporting. Users can gain valuable insights to optimize their campaigns and enhance customer engagement and email delivery performance.

WYSIWYG Editing: According to the vendor, Deployer allows users to create visually appealing emails without the need for HTML knowledge. Users can easily add tables, images, forms, and other professional features, with the ability to preview the final email before sending.

Email Testing: Deployer offers rigorous testing options to maximize email effectiveness. Users can pre-test subject lines and verify email subscriber information to reduce unsubscribes, blacklists, and bounces.

List Segmentation: Deployer allows users to group contacts based on various criteria such as age, gender, location, job title, and buying history. This feature aims to facilitate the delivery of personalized and relevant content to each segmented list, helping build stronger relationships.

Email Authentication (SPF, DKIM, DMARC): The vendor states that Deployer provides email authentication features such as SPF, DKIM, and DMARC. These features aim to protect users' business identity and reputation by defining authorized IP addresses, using digital signatures and encryption to guard against altered or fake email messages, and giving domain owners a voice in email authentication.

Form Builder: Deployer allows users to design and create email forms to gather information, feedback, and other responses from customers and clients. This feature aims to improve response rates and provide essential data for business growth.