Dexem

Dexem Call Tracking is a cloud-based solution offered by Dexem that aims to assist businesses in tracking and analyzing phone calls generated from their marketing campaigns. According to the vendor, this software is designed to cater to small to large-sized businesses across various industries, including marketing and advertising agencies, e-commerce and retail companies, real estate agencies, healthcare providers, and professional service firms.

Key Features

Call Tracking: According to the vendor, Dexem Call Tracking allows businesses to analyze phone calls from their marketing campaigns, providing insights into the performance of ads, traffic sources, keywords, and web pages. By utilizing dedicated tracking numbers, businesses can effectively link calls with the appropriate acquisition campaigns, advertising media, traffic sources, keywords, visitors, and pages.

Dynamic Call Tracking: The vendor claims that Dexem Call Tracking offers dynamic number insertion, enabling businesses to display different tracking numbers on their pages based on channels or sessions. This feature allows businesses to analyze inbound phone call conversions by campaign, channel, keyword, and landing page, similar to analyzing clicks and forms.

Static Call Tracking: Dexem Call Tracking allows businesses to display static tracking numbers on their online and offline marketing media, ads, and campaigns, as per the vendor. This feature aids businesses in identifying which marketing efforts are generating phone calls, thereby facilitating the improvement of their marketing return on investment (ROI).

Channel Call Tracking: According to the vendor, businesses can easily compare inbound phone calls based on acquisition channels such as organic search (SEO), paid search (Google Ads, Bing Ads), referral, custom URL parameters, email marketing, and social networks using the dynamic number insertion feature.

Keyword, Visitor & Page Call Tracking: Dexem Call Tracking reportedly enables businesses to conduct a more in-depth analysis of their callers by examining the keywords, ad groups, and campaigns they originated from in Google Ads. The vendor claims that businesses can gain a comprehensive overview of the pages the callers have visited, including landing and last pages, and identify their touchpoints through multichannel attribution.

Integrate Call Tracking Data with Marketing & Sales Tools: According to the vendor, Dexem Call Tracking allows businesses to integrate call tracking data with their web analytics tools, such as Google Analytics or Google Ads. This integration enables businesses to analyze inbound calls directly within their usual tools' environments. Additionally, businesses can integrate their Dexem Call Tracking account with Salesforce Sales Cloud or any other CRM solution to enhance their leads' and customers' activities with call data.

Increase Sales & Revenue with Better Call Management: Dexem Call Tracking aims to help businesses reduce the number of missed calls and increase leads, sales, and revenue, as stated by the vendor. The software offers features such as intelligent call routing, call history, and real-time alerts for missed calls, providing the sales team with tools to improve call answer rates and timely follow-ups.