Digtective

Digtective is a tracking tool developed by Digtective AB that aims to assist businesses in optimizing their advertising campaigns and reducing wasted ad spend. According to the vendor, this software provides a comprehensive view of the performance of digital marketing channels, allowing users to identify underperforming ads and reallocate their marketing budget to profitable ones. The tool is designed for small to large-sized companies in various professions and industries, including marketing professionals, advertising agencies, e-commerce businesses, lead generation companies, and loan brokers.

Key Features

Reduced Wasted Ad Spend: According to the vendor, Digtective helps businesses in identifying underperforming ads, enabling users to optimize their ads and maximize their marketing ROI. It also allows for the reallocation of marketing budget to profitable ads.

Full Visibility of Ads' Performance: Digtective provides a dashboard that offers a comprehensive view of the performance of all digital marketing channels, as claimed by the vendor. Users can easily identify and eliminate wasted ad spend, thus making informed decisions based on the performance of all their ads in one place.

Reallocate Budget to Profitable Ads: The vendor states that Digtective enables users to reallocate their marketing budget to ads that generate positive ROI. By focusing on profitable ads, businesses can potentially lower their cost per lead and cost per sale, allowing for campaign optimization based on the ads and channels with the highest conversion rates.

Efficient Ad Spend Management: Digtective provides a single-page view of all ad details, facilitating efficient ad spend management. According to the vendor, businesses can spend money only where it is deemed worthwhile, optimizing their advertising efforts for profitable growth.

Customizable Dashboard: Digtective offers users the ability to customize their dashboard to suit their specific needs, according to the vendor. This flexible and user-friendly interface allows for easy monitoring and reporting, empowering users to set up reports and track the metrics that are most relevant to their business.

Cookieless Server-Side Tracking: The vendor claims that Digtective provides server-side tracking, ensuring 100% accuracy in ad conversion tracking. By overcoming the challenges posed by third-party cookie limitations, businesses can obtain accurate data without relying on third-party cookies.

GDPR, CCPA, and ePrivacy Compliant: Digtective is designed to comply with privacy regulations such as GDPR, CCPA, and ePrivacy, as stated by the vendor. This compliance helps businesses mitigate the risk associated with collecting privacy data in analytics, allowing them to position themselves as protectors of privacy.

Integration with CRM and Order Management Systems: Digtective allows for seamless integration with existing CRM and order management platforms, according to the vendor. This integration ensures data synchronization and enables the capture of conversions on websites, payment platforms, and offline CRM orders.

Tracking of Online and Offline Conversions: Digtective tracks both online and offline conversions, providing a comprehensive view of advertising performance, as claimed by the vendor. It also allows for the tracking of sales cycles longer than 90 days, accurately attributing revenue to specific ads and sources.

Easy Reporting Across All Channels: Digtective offers easy reporting that consolidates all marketing channels into one dashboard, according to the vendor. Users can import reports into their data warehouse for comparison with key performance indicators (KPIs) and attribution models. Additionally, ready-made integration with Excel, Google Data Studio, and API integration with data warehouses is available.