Dogfluence

Dogfluence is an influencer platform offered by Dogfluence.com, which aims to connect influential dogs with premium brands in the dog industry. According to the vendor, this platform allows brands of various sizes in the pet industry to collaborate with dog influencers for marketing and promotion purposes. The target audience for this product includes pet product manufacturers and retailers, pet food and treat brands, pet grooming and care services, pet accessories and apparel companies, as well as pet health and wellness brands.

Key Features

According to the vendor, Dogfluence offers the following key features:

Get promoted by top-notch dog influencers: Brands can send their products to dog influencers for free, in exchange for authentic posts, stories, REELs, and TikToks. The vendor claims that this approach provides a cost-effective marketing solution, allowing brands to reach more dog owners through influential dogs.

Crowdsource authentic branded content: Instead of hiring expensive media agencies, brands can save time and money by sourcing high-quality content from dog influencers. According to the vendor, all content created by dog influencers is royalty-free and can be used anywhere without additional fees. The content is neatly sorted in the brand's account, making it easily accessible for use on social media, websites, or in magazines.

Get (public) reviews & product feedback: Dogfluence enables brands to improve their online reputation by asking dog influencers to publicly review their products. According to the vendor, positive reviews from dog influencers can potentially boost site conversion rates and attract more customers. Additionally, brands can gather valuable feedback from dog influencers to make product improvements.

Platform overview: Leverage dog influencers and reach dog owners: The vendor claims that Dogfluence ensures the authenticity of the influencer community by having all profiles self-registered, legitimate, and verified. Brands can view platform statistics to gauge the reach of the Dogfluence community in relevant countries. The platform also offers powerful software to help brands manage and track their campaigns, facilitating collaboration with multiple dog influencers.

Start a new campaign: Brands can create a campaign brief using the 5-step Campaign Builder provided by Dogfluence. After launching a campaign, brands can review profiles and receive applications from dog influencers interested in collaborating. The vendor states that brands can then send their products to selected dog influencers for them to create branded content, promote the brand, and provide reviews.

Pick your dog influencers: Brands have the ability to review the accounts of dog influencers who have signed up for their campaign using the provided tools. Based on their review, brands can accept or reject dog influencers for their campaign. Brands can also add satisfied dog influencers to their "Dogfluencer Pack" for future campaigns, streamlining the selection process.

Track it all in one place: The vendor claims that Dogfluence allows brands to seamlessly manage hundreds of dog influencers in one place. Brands can easily export shipping addresses for efficient product distribution. They can also monitor the progress of their campaigns, track which influencers have already submitted content, send reminders, and download content for review.

Utilize content and build your team: Brands can access influencer content uploaded by dog influencers to their brand's account. According to the vendor, this content, including hundreds of photos and videos, can be viewed and downloaded for use on social media, websites, or in magazines. Brands can also build a team of dog influencers by adding them to their "Dogfluencer Pack" for future campaigns, simplifying the selection process.