e-proCAT

e-proCAT is a product content management solution offered by Bertsch Innovation GmbH. It combines product information management (PIM) and digital asset management (DAM) functionalities to facilitate the creation, management, and distribution of product content across multiple channels. The software is designed to cater to the needs of marketing and sales teams, product managers, e-commerce managers, retailers, and manufacturers across various industries.

Key Features

PIM and DAM Integration: According to the vendor, e-proCAT seamlessly integrates PIM and DAM functionalities into a single platform, providing a unified view of product content for the entire organization. This integration enables efficient creation and management of product information and media content, supporting streamlined workflows throughout the value chain.

Perfect Workflows: The vendor claims that e-proCAT offers fast and intelligent workflows for product content creation and management. With plannable, controllable, and secure processes, the software provides full control over product content. According to the vendor, e-proCAT ensures standardized, certified, and error-free quality assurance, optimizing resource allocation for sales and marketing teams.

High-Quality Data Management: e-proCAT acts as a central data storage for product-related information, serving as the single source of truth. According to the vendor, it supports sales and marketing teams with reliable and up-to-date data, facilitating master data management for accurate and complete information.

Effective Digital Asset Management: The vendor states that e-proCAT efficiently manages digital content such as images, videos, and documents. It enhances product communication through personalized and targeted ads, aiming to provide a strong customer experience. Additionally, the vendor claims that e-proCAT's focus on data quality can help increase sales.

Channel Management: According to the vendor, e-proCAT assists in the development, management, and organization of distribution channels across print, web, social, and mobile platforms. It supports publication processes and ensures the quick distribution of product content to all channels. The vendor asserts that e-proCAT enables companies to react faster, reducing time-to-market for competitive advantages. It also aims to create a consistent brand and recognition value across all channels.