EDEE

EDEE is a digital marketing budget management software that aims to streamline advertising processes for businesses of various sizes. According to the vendor, this software provides the necessary tools and features to effectively manage and optimize advertising campaigns. It offers unlimited account and user support, budget pacing capabilities, performance metrics tracking, and integrations with popular advertising platforms. These features cater to the diverse needs of small to large companies in the digital marketing industry.

Key Features

Unlimited accounts: According to the vendor, EDEE allows users to manage an unlimited number of advertising accounts, providing flexibility for businesses with multiple clients or campaigns.

Unlimited users: The vendor claims that EDEE supports an unlimited number of users, enabling teams to collaborate and access the platform simultaneously.

Email alerts: EDEE sends email notifications to users, alerting them to pacing issues and providing updates on campaign performance, as per the vendor.

Budget Pacing: The vendor states that EDEE offers automated budget pacing reporting, providing up-to-date information on the status of budgets and campaign spend. Users can view a top-level dashboard with table and graph formats, drill down into individual budgets, and modify campaign status and daily budgets.

Custom Budget Cycles: Users can set monthly or custom budget cycles for any time period, whether it's a one-off or repeating cycle. According to the vendor, this feature provides flexibility in budget management.

Rollover Tracking: EDEE allows users to track rollover amounts and automatically update the next budget cycle, ensuring accurate budget allocation and helping prevent overspending, according to the vendor.

Performance Metrics: Users can set specific targets for conversions, cost per acquisition (CPA), and return on ad spend (ROAS) for their budgets. EDEE enables users to closely monitor these performance metrics and make informed decisions based on the data, as per the vendor.

Flexibility: According to the vendor, EDEE offers the flexibility to create multiple budgets for each advertising account if needed. This feature allows for better organization and management of campaigns.

Overspend Control: EDEE provides the ability to automatically pause PPC campaigns or reduce their spend if the budget is hit early, according to the vendor. This feature helps prevent costly overspends and ensures efficient budget allocation.

Integrations: EDEE connects with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads, allowing users to seamlessly manage their campaigns across multiple platforms, as per the vendor's claims.